Urban Engineering - Philips Forbes

Thanks!

Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed. Neither your name, nor the name of your organisation will be revealed to our client.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.

Can we proceed on the basis of the above?*

Yes

No

Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

SQ 1a) Which country are you currently based in for your primary job?*

a) UK

b) Germany

c) USA

Please select one option: SINGLE CODE

SQ 1b) What is your current occupational status? Are you …*

a) Working full-time

b) Working part-time

c) Unemployed / Retired / Between jobs / Student

Please select one option: SINGLE CODE

SQ 2) Which of the following best describes your job role?*

a) Academic

b) Architect / Designer

c) Urbanist / City Planner

d) Urban Innovator / Innovation

e) Engineer

f) Ecologist (urban development)

g) Consultant (1 – 4 years)

h) Consultant (5 years or more)

i) Other

Please select one option: SINGLE CODE

Untitled

SQ 3a) And which of the following best describes this role?*

a) C- level (CXOs: CEO, CFO, CSO, CHRO)

b) Managing Director (MD) / General Manager (GM)

c) President / Vice President (VP) / Senior Vice President (SVP) / Executive Vice President (EVP)

d) Other Director-level / Head of Department

e) Industry Expert

f) Manager / Senior Manager (NOT senior management level)

g) Other

Please select one option: SINGLE CODE

Please specify*

SQ 3b) Which of the following options best describes your role?*

a) Professor

b) Doctor

c) Senior Researcher (with PhD)

d) Junior Researcher (without PhD)

e) Lecturer

f) Other

Please select one option: SINGLE CODE

SQ 3c) In which of the following areas you teach would you class yourself as an academic leader?*

a) Urbanisation

b) Sustainable developments

c) Urban developments

d) City / Urban planning

e) Communities / Cities

f) Futurism (re cities, urban development, community etc)

g) Technology & AI (re cities, urban development, community etc)

h) Vertical urban developments

i) Other

Please select one or more options: MULTICODE

Please describe briefly below*

Please select one or more options: MULTICODE

SQ 4a) Do you report directly to a C-level executive or to the Board?*

a) Yes, I report to a C-level executive

b) Yes, I report to the board

c) No

Please select one option: SINGLE CODE

SQ 5a) In which of the following areas do you have a professional specialism or focus / have you advised or consulted?*

a) Urbanisation

b) Sustainable developments

c) Urban developments

d) City / Urban planning

e) Communities / Cities

f) Futurism (re cities, urban development, community etc)

g) Technology & AI (re cities, urban development, community etc)

h) Vertical urban developments

i) Other

Please select one or more options: MULTICODE

Please describe briefly below*

SQ 5b) In which of the following areas of urbanization and developments have you advised or consulted on?*

a) Urbanisation

b) Sustainable developments

c) Urban developments

d) City / Urban planning

e) Communities / Cities

f) Futurism (re cities, urban development, community etc)

g) Technology & AI (re cities, urban development, community etc)

h) Vertical urban developments

i) Other

Please select one or more options: MULTICODE

Please describe briefly below*

Please describe briefly below

SQ 5c) What is the turnover / trading revenue of your company (we’re interested in the global revenue, so please include revenue from all locations, including all branches)?*

a) US$50m (£40m) or less

b) US$50m (£40m) to US$100m (£80m)

c) US$100m (£80m) to US$250m (£200m)

d) US$250m (£200m) to US$500m (£400m)

e) US$500m (£400m) or more

f) Other (please use this if working as a consultant)

Please select one option: SINGLE CODE

SQ 6a) In the past 12 to 24 months, how involved have you, personally been, with the following types of urban developments? (For urban developments - we mean the designing and development of projects that combine the built environment, renewable energy, information technology, services, and mobility).

a) Domestic urban development projects*

i. No involvement

ii. Minor involvement

iii. Some involvement

iv. Heavily involved

Please select one option: SINGLE CODE

b) Urban development projects within my continent*

i. No involvement

ii. Minor involvement

iii. Some involvement

iv. Heavily involved

Please select one option: SINGLE CODE

c) International and global, urban development projects*

i. No involvement

ii. Minor involvement

iii. Some involvement

iv. Heavily involved

Please select one option: SINGLE CODE

SQ 6b) In the past 12 to 24 months, how involved have you, personally been with advising on projects focussed on urban developments? (For urban developments - we mean the designing and development of projects that combine the built environment, renewable energy, information technology, services, and mobility).

a) Domestic urban development projects*

i. No involvement

ii. Minor involvement

iii. Some involvement

iv. Heavily involved

Please select one option: SINGLE CODE

b) Urban development projects within my continent*

i. No involvement

ii. Minor involvement

iii. Some involvement

iv. Heavily involved

Please select one option: SINGLE CODE

c) International and global, urban development projects*

i. No involvement

ii. Minor involvement

iii. Some involvement

iv. Heavily involved

Please select one option: SINGLE CODE

SQ 7) How aware are you of NEOM, the futuristic hub being built in Saudi Arabia?*

a) Not at all aware – never heard of it

b) Slightly aware - Heard of the name only

c) Somewhat aware - know a little about it

d) Very aware - know a lot about it

e) Other

Please select one option: SINGLE CODE

SQ 7a) In your own words please describe what you know about Neom?*

Please describe in two or three sentences above.

SQ 8) Within the NEOM project, how aware are you of the smart city development called “The Line”?*

a) Not at all aware – never heard of it

b) Slightly aware - Heard of the name only

c) Somewhat aware - know a little about it

d) Very aware - know a lot about it

e) Other

SQ 8a) In your own words please describe what you know about “The Line”?*

Please describe in two or three sentences above.

SQ 9) Broadly speaking, how positive are you, if at all, about the following?

a) The NEOM project – as a hub for innovation*

i. Very negative

ii. Slightly negative

iii. Neutral

iv. Slightly positive

v. Very positive

Please select one option: SINGLE CODE

b) The Line – as a blueprint for sustainable living*

i. Very negative

ii. Slightly negative

iii. Neutral

iv. Slightly positive

v. Very positive

Please select one option: SINGLE CODE

c) Cities powered by 100% renewable energy*

i. Very negative

ii. Slightly negative

iii. Neutral

iv. Slightly positive

v. Very positive

Please select one option: SINGLE CODE

d) The Middle East as a logistics and transport hub*

i. Very negative

ii. Slightly negative

iii. Neutral

iv. Slightly positive

v. Very positive

Please select one option: SINGLE CODE

e) KSA as a country for development*

i. Very negative

ii. Slightly negative

iii. Neutral

iv. Slightly positive

v. Very positive

Please select one option: SINGLE CODE

SQ 10) Are you, in any way affiliated with NEOM or any competing regional or global developments at present?*

a) Yes

b) No

Please select one option: SINGLE CODE

SQ 11) Could you tell us a little bit more about your current professional role?*

Please describe in two or three sentences above.

SQ 12) Are you willing to take part in a 90 minute discussion around your views about new, sustainable cities.*

a) Yes

b) No

Please select one option: SINGLE CODE

SQ 13) In order to take part in the session, you will need to be on a desktop PC or a laptop (not a smartphone or a tablet) with a strong internet connection. This is mandatory for taking part in this study - would this be OK?*

a) Yes

b) No

Please select one option: SINGLE CODE

SQ 14) The call itself will be held on Microsoft Teams - we would like to record it so that the person you speak with can just focus on their conversation with you. This will only be used for internal analysis purposes, and the recording would simply capture your voice and the screen on which you’d be interacting and testing a website.*

a) Yes

b) No

Please select one option: SINGLE CODE

Great!

On the day, please turn your webcam on if you think this would make the discussion more engaging - but this is not mandatory. You should just be aware that if you do, the image will be included in our internal recording—however we will only use this for internal analysis purposes.

SQ 15) Our client’s insight team at Kantar would like to observe some of the sessions in real time. The team would not be joining the conversation between you and your moderator, but they will be able to hear what you say and follow the screen on which you will be testing a website. If you choose to turn on your webcam they would also be able to see you but, apart from your first name, they will not receive any other personal details such as the name of the company you work for.

This observation is just to allow our client’s team to hear feedback first-hand, and should help them analyse your feedback more effectively.

Would this be OK?*

i. Yes, I’m happy for you to record

ii. No, I don’t give my consent for this interview to be recorded

Please select one option: SINGLE CODE

SQ 16) Thank you for the time you have taken to answer these screening questions - we will be interviewing during w/c 17th or w/c 24th April - could you advise of two or three suitable interview times, so that we can speak for up to 90 minutes when it’s mutually convenient.*

Earliest Date and Time*

Next Date and Time (if available)

SQ 17) Thank-you - I would be grateful if you could confirm a few final details:

Name*

Job Title*

Company name*

Phone (inc international dialling code)*

Email*

LinkedIn profile link

Online screening questionnaire – Urban Engineering

SQ 9) Broadly speaking, how positive are you, if at all, about the following?