| a) Evaluating or selecting external partners | | | | |
| b) Strategic planning or prioritisation of partnerships | | | | |
| c) Developing or approving partner integrations | | | | |
| d) Pricing or packaging of partner-led propositions | | | | |
| e) Customer value strategy (ARPU, CLV, churn reduction) | | | | |
| f) Campaign planning, messaging or localisation related to partner offers | | | | |
| g) Internal approvals for launching partner-based services | | | | |
| h) Monitoring performance of existing partnerships | | | | |
| i) Internal advocacy or enablement | | | | |
| j) Go-to-market planning for new partnerships | | | | |