Online screening questionnaire – Technology Challenges

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Thanks!

Before we begin, I would like to reassure you that we're committed to protecting your privacy. We'll treat any information you provide confidentially, store it securely, and delete it when it's no longer needed. Neither your name nor the name of your organisation will be revealed to any third party not connected with this study.

However, we will collect and use your name, job title, contact details, your organisation's name and, if the session is recorded, audio/video footage. This data may then be made available to the client or to people working with the client in connection with this research. But you will still have the option to remain anonymous (and you may also choose to use a false name during the discussion).

So, your information will only be used for the purposes outlined in this survey. We will keep your data confidential and never sell or resell it for any other purpose. Participation is voluntary and can be discontinued at any time.

Can we proceed based on the above?*

Yes

Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

SQ i) Have you ever taken part in a market research discussion or interview before?*

a) Yes

b) No

Please select one option: SINGLE CODE

SQ ii) How many times have you attended a group discussion or been interviewed?*

a) Once

b) 2-3 times

c) 4-5 times

d) More than 5 times

Please select one option: SINGLE CODE

SQ iii) And when was the last time you attended a market research group or interview?*

a) In the last 3 months

b) More than 3 months ago

c) Never

Please select one option: SINGLE CODE

SQ iv) What was the subject of the group discussion/interview?*

Please record above (one or two sentences)

SQ 1a) Thank you - which country do you currently work and reside in?*

a) United States (US)

b) United Kingdom (UK)

c) Germany (DE)

d) Japan (JP)

e) India (IN)

f) Australia (AU)

g) Italy (IT)

h) Spain (ES)

i) Sweden (SE)

j) Other

Please select one option: SINGLE CODE

Please specify*

SQ 1b) And what state do you currently reside in?*

a) Alabama

b) Alaska

c) Arizona

d) Arkansas

e) California

f) Colorado

g) Connecticut

h) Delaware

i) Florida

j) Georgia

k) Hawaii

l) Idaho

m) Illinois

n) Indiana

o) Iowa

p) Kansas

q) Kentucky

r) Louisiana

s) Maine

t) Maryland

u) Massachusetts

v) Michigan

w) Minnesota

x) Mississippi

y) Missouri

z) Montana

aa) Nebraska

bb) Nevada

cc) New Hampshire

dd) New Jersey

ee) New Mexico

ff) New York

gg) North Carolina

hh) North Dakota

ii) Ohio

jj) Oklahoma

kk) Oregon

ll) Pennsylvania

mm) Rhode Island

nn) South Carolina

oo) South Dakota

pp) Tennessee

qq) Texas

rr) Utah

ss) Vermont

tt) Virginia

uu) Washington

vv) West Virginia

ww) Wisconsin

xx) Wyoming

yy) District of Columbia

zz) Puerto Rico, Guam, U.S. Virgin Islands, Northern Mariana Islands, American Samoa

Please select one option: SINGLE CODE

SQ 2) How long have you been working in this country (US, UK, etc.)?*

a) All of my professional life

b) 11+ years

c) 6-10 years

d) 3-5 years

e) 1-2 years

f) Less than 12 months

Please select one option: SINGLE CODE

SQ 3) And what is your current employment status?*

a) Working full-time

b) Working part-time

c) Student

d) Stay-at-home parent/spouse

e) Unemployed

f) Retired

g) I prefer not to answer

Please select one option: SINGLE CODE

SQ 4) Which of the following industries (if any) most closely resembles the industry that you primarily work in?*

a) Banking, or other financial services

b) Consumer Products

c) Communications

d) Education & Non-profit

e) Government/Government Agency

f) Insurance

g) Market Research/Market Consulting/Advertising

h) Healthcare

i) Technology

j) Research/Research Firms

k) Transportation, Distribution and Logistics

l) Business Services

m) Travel & Hospitality

n) Telecom

o) Energy & Utilities

p) Entertainment

q) Manufacturing

r) Retail

s) Other

Please select one option: SINGLE CODE

SQ 5) Which best describes your current position within your organisation?*

a) Entry level/Junior

b) Associate/Specialist/Engineer/Administrator

c) Manager/Team Leader

d) Director

e) Executive/Senior Leader (eg VP, C-Suite)

f) None of the above

k) Other

Please select one option: SINGLE CODE

Please record below*

SQ 6) Please share your current job title?*

Please record above

SQ 7) How long have you been in your current role?*

a) 0-5 months

b) 6-11 months

c) 1-2 years

d) 2-5 years

e) 5+ years

Please select one option: SINGLE CODE

SQ 8) In the last 12 months, which of the following areas have you personally been involved with as part of your current role?*

a) IT budgeting or financial planning

b) Marketing strategy or execution

c) Facilities management

d) Staff recruitment, onboarding, or training

e) Customer service or support

f) PC purchasing decisions (including requesting the purchase, specifying requirements, evaluating options, or approving the final decision)

g) Server purchasing decisions (including requesting the purchase, specifying requirements, evaluating options, and approving the final decision)

h) Vendor or supplier management

i) Product development or innovation

j) Business operations or process improvement

k) Security or data protection strategy

l) Setting technical requirements/specifications for IT equipment

m) Legal or regulatory compliance

n) Company events or internal communications

o) None of the above

p) Other (please specify)

Please select one or more options: MULTICODE

Please specify*

Please record above

SQ 9) To the best of your knowledge, how many total employees does your organisation currently have across all locations?*

a) Fewer than 100 employees

b) 100 -249 employees

c) 250 - 499 employees

d) 500 - 999 employees

e) 1,000 - 4,999 employees

f) More than 5,000 employees

Please select one option: SINGLE CODE

SQ 10) Is your organisation currently listed in the Fortune 1000 or Fortune 2000?*

a) Yes - Fortune 1000

b) Yes - Fortune 2000

c) No

d) I don’t know

Please select one option: SINGLE CODE

SQ 10a) To the best of your knowledge, how many desktop/laptop PC’s are there in your organisation?*

a) 1-49

b) 50-99

c) 100-199

d) 200-499

e) 500 or more

f) I don’t know

Please select one option: SINGLE CODE

SQ 11) Which of the following best describes your role related to your organisation’s PC purchasing decisions?*

a) Primary decision maker – I am ultimately responsible for purchase decisions and business outcomes

b) Key stakeholder – I help influence decisions and strategy, but am not the final decision maker

c) Day-to-day operational – I manage or oversee the use and maintenance of PCs

d) Technical administrator – I assist with troubleshooting, installation, or technical support

e) Executive sponsor – I approve the budget and set the strategic vision

f) Don’t know

Please select one option: SINGLE CODE

SQ 12) In your most recent PC purchase process, which of the following activities did you have direct involvement in?*

a) Requesting the purchase

b) Specifying technical or brand requirements

c) Evaluating product options or suppliers

d) Approving the final purchase decision

e) I was not involved in any of the above

Please select one or more options: MULTICODE

SQ 13) Which, if any, of the following brands provides processors for the computers in your current organisation?*

a) Intel

b) AMD

c) Apple eg M-series

d) Qualcomm eg Snapdragon

e) Samsung eg Exynos

f) MediaTek

g) ARM-based (other brand)

h) I don’t know

i) Other

Please select one or more options: MULTICODE

Please specify*

Please record above

SQ 13a) Which of these is the predominant brand providing processors for the computers in your current organisation?*

a) Intel

b) AMD

c) Apple eg M-series

d) Qualcomm eg Snapdragon

e) Samsung eg Exynos

f) MediaTek

g) ARM-based (other brand)

h) I don’t know

i) Other

Please select one option: SINGLE CODE

Please specify*

Please record above

SQ 13b) Which of these is the secondary brand providing processors for the computers in your current organisation?*

a) Intel

b) AMD

c) Apple eg M-series

d) Qualcomm eg Snapdragon

e) Samsung eg Exynos

f) MediaTek

g) ARM-based (other brand)

h) I don’t know

i) Other

Please select one option: SINGLE CODE

Please specify*

Please record above

SQ 13c) Which other brands provide processors for the computers in your current organisation?*

a) Intel

b) AMD

c) Apple eg M-series

d) Qualcomm eg Snapdragon

e) Samsung eg Exynos

f) MediaTek

g) ARM-based (other brand)

h) More than one brand

i) Other

Please select one option: SINGLE CODE

Please specify*

Please record above

SQ 14) And thinking about the typical purchase journey for PC’s in your current organisation, what resources do you use to research these purchases?*

a) Official website of the processor manufacturer (e.g., Intel, AMD, Apple)

b) Online electronics retailer’s website (e.g. Amazon, Newegg)

c) Physical electronics or computer store

d) Official website of a computer brand (e.g., Dell, HP)

e) Through a second-hand or refurbished marketplace

f) I don’t know

g) Other

Please select one or more options: MULTICODE

Please specify*

Please record above

Please now consider each pair of statements about your organisation’s attitude toward adopting technology and its approach towards purchasing to meet technology needs:

SQ 15a) We adopt new technologies only after thorough validation:*

a) I strongly agree

b) I slightly agree

c) I neither agree nor disagree

d) I disagree - we tend to be open to adopting new technologies earlier in their lifestyle

e) I strongly disagree - we are always open to adopting new technologies earlier in their lifestyle

Please select one option: SINGLE CODE

SQ 15b) Tech experts have autonomy to make purchase decisions:*

a) I strongly agree

b) I slightly agree

c) I neither agree nor disagree

d) I disagree - technology decisions usually involve multiple stakeholders and approvals

e) I strongly disagree - technology decisions always involve multiple stakeholders and approvals

Please select one option: SINGLE CODE

SQ 15c) We choose technology based on features and specifications:*

a) I strongly agree

b) I slightly agree

c) I neither agree nor disagree

d) I disagree - we tend to choose technology based on business outcomes and impact

e) I strongly disagree - we always choose technology based on business outcomes and impact

Please select one option: SINGLE CODE

SQ 16) What are the top two business challenges your organisation faces when making technology-related decisions?*

a) Improving IT cost efficiency or return on investment (ROI)

b) Supporting digital transformation initiatives across the business

c) Improving data insights and prediction

d) Expanding use of AI

e) Improving end-user experience with technology devices

f) Ensuring IT, data security and privacy

g) Meeting regulatory and compliance requirements

h) Managing complexity across a hybrid or multi-cloud environment

i) Leveraging smart or connected devices (IoT)

j) Reducing energy use or improving sustainability

Please select up to two responses: MULTICODE

SQ 17) What are the top two operational challenges your organisation faces when making technology-related decisions?*

a) Strengthening cybersecurity

b) Managing multi-cloud or hybrid cloud environments

c) Simplifying and optimising IT infrastructure

d) Improving system scalability and flexibility

e) Optimising employee PC / workstation productivity (e.g., right-sizing devices, ongoing manageability, timely refresh)

f) Modernising legacy systems or applications

g) Ensuring business continuity and disaster recovery

h) Recruiting, retaining, and training talent

i) Identifying potential issues proactively

j) Processing data at the edge (Edge computing)

k) Providing self-service options and user-training

Please select up to two responses: MULTICODE

Please now consider each of the pairs of the remaining statements about factors you consider when choosing a processor brand - we’re referring to processors/CPUs inside commercial PCs or servers, not the devices themselves - and to your personal attitudes and motivations in your role at work.

SQ 18b) I prefer established processor brands with a strong market track record:*

a) I strongly agree

b) I slightly agree

c) I neither agree nor disagree

d) I disagree - I tend to prefer decisions to be formally vetted before taking action

e) I strongly disagree - I always prefer decisions to be formally vetted before taking action

Please select one option: SINGLE CODE

SQ 18a) I proactively drive technology decisions, even in uncertain situations:*

a) I strongly agree

b) I slightly agree

c) I neither agree nor disagree

d) I disagree - I tend to consider newer or more innovative processor brands when buying tech

e) I strongly disagree - I always consider newer or more innovative processor brands when buying tech

Please select one option: SINGLE CODE

Thank you for taking the time to complete these screening questions.

Please note that if you are accepted, your interview will be recorded and transcribed, but only the client and our project teams will have access to this material.
If interviewed, your recordings will not be used for marketing purposes or shared with any third parties. You have the right to access, correct, or withdraw your data from this research at any time, or to restrict or object to its processing.
If you choose to withdraw, please contact us, and all recordings will be immediately deleted.
All recordings and transcripts will be deleted once the project is complete, and any resulting analysis will be depersonalised to protect your anonymity.

SQ 19) I identify my gender as:*

Please record above

SQ 20) Which of the following age groups do you fall into?*

a) 17 or under

b) 18-24

c) 25-34

d) 35-44

e) 45-54

f) 55-64

g) 65+

h) Refused

Please select one option: SINGLE CODE

SQ 21) So that we may be sure to represent all ethnic backgrounds, are you:*

a) White/Caucasian

b) Black/African American

c) Asian

d) Hispanic, Latino, or Spanish origin

e) I prefer to self-identify

f) I prefer not to answer

Please select one option: SINGLE CODE

SQ 22) Thank you for your answers so far! We’d like to finish by hearing more from you, in your own words. In at least two sentences, please tell us the core responsibilities of your current role, and what a typical day looks like for you:

Please record above (two or three sentences)

SQ 23) Finally, in at least two sentences, we’d like you to outline your key activities and involvement specifically related to PC purchasing or decision-making in your organisation. Please tell us about the last time you were involved in purchasing new PC’s for your organisation. What was the process, and what was your role within the process?

Please record above (two or three sentences)

Thank you for taking the time to complete these screening questions.

Please note that if you are accepted, your interview will be recorded and transcribed, but only the project teams will have access to this material.
If interviewed, your recordings will not be used for marketing purposes or shared with any third parties. You have the right to access, correct, or withdraw your data from this research at any time, or to restrict or object to its processing.
If you choose to withdraw, please contact us, and all recordings will be immediately deleted.
All recordings and transcripts will be deleted once the project is complete, and any resulting analysis will be depersonalised to protect your anonymity.

SQ 24) If accepted, are you comfortable participating in this research?*

a) Yes, that’s fine.

b) No, I am not interested.

c) I don’t know - ask me again in a few days.

Please select one option: SINGLE CODE

TECH

T1 Would you say you were fairly to very confident using a computer/technology*

a) Yes

b) No

Please select one option: SINGLE CODE

T2 Do you have a Desktop or Laptop computer? You will need one to take part in this session (which cannot take place on a smartphone, tablet or iPad)*

a) Yes

b) No

Please select one option: SINGLE CODE

T3 Does your desktop or laptop have a working built-in webcam/camera AND a working microphone?*

a) Yes

b) No

Please select one option: SINGLE CODE

T4 For the session, you will be required to connect with the moderators via ZOOM / MS TEAMS. Are you willing and able to do this?*

a) Yes

b) No

Please select one option: SINGLE CODE

T5 Do you have a steady, strong internet connection at home?*

a) Yes

b) No

Please select one option: SINGLE CODE

T6 You will need to be in a quiet environment during the interview, where you will not be interrupted. Are you able to do this?*

a) Yes

b) No

Please select one option: SINGLE CODE

T7 You will need to log in 5-10 minutes before the session to ensure there are no technical issues so the session can start on time. Are you happy to do this?*

a) Yes

b) No

Please select one option: SINGLE CODE

GDPR, CONSENT & RECONTACT

G1 Are you happy for us to pass on your email and phone number to Savanta (if applicable) so they can: i. Send you an email with a link to connect to the MS Teams/Zoom/Other Platform session ii. Contact you via the phone if necessary?*

a) Yes

b) No

Please select one option: SINGLE CODE

Your market research session will be recorded. Please be assured that these recordings are used only for analysis and to present our findings, and will be shared only with the client and their partners.

G2 Do you agree to the session being audio recorded?*

a) Yes

b) No

Please select one option: SINGLE CODE

G3 Do you agree to the session being video recorded?*

a) Yes

b) No

Please select one option: SINGLE CODE

G4 Do you consent to the recordings being shared with our client and their partners?*

a) Yes

b) No

Please select one option: SINGLE CODE

G5 There will be clients observing these sessions either in person or remotely. Do you give your consent for this?*

a) Yes

b) No

Please select one option: SINGLE CODE

G6 I must just express to you that, by participating in this research, anything disclosed during the course of the discussion should not be shared with anyone outside the discussion environment.*

a) Yes

b) No

Please select one option: SINGLE CODE

G7 If Savanta or their client needed to contact you again, specifically regarding this research study. Do you give your consent for this?*

a) Yes

b) No

Please select one option: SINGLE CODE

G8 You may be contacted by us for validation purposes. Do you give consent for this?*

a) Yes

b) No

Please select one option: SINGLE CODE

G9 We will store your information, including contact details, for 3 months for quality control purposes and to monitor previous participation. After 3 months, the information that you have given us will be securely destroyed. Do you give your consent for this?*

a) Yes

b) No

Please select one option: SINGLE CODE

Finally, further details on our privacy policy can be viewed at https://savanta.com/privacy-policy/

APPOINTMENT

Thank you - I’d be grateful if you could advise of two or three suitable interview times (preferably at 15, 30, 45 mins past or on the hour), so that we can speak for up to 60 minutes when it’s mutually convenient.*

Earliest Date and Time*

Next Date and Time (if available)

SQ 25b) Thank you, I would be grateful if you could confirm a few final details:

Your Name*

Your exact Job Title*

Job title of person you report to*

Company name*

Phone (inc international dialling code)*

Email*

LinkedIn profile link