Online screening questionnaire – Services within media

Step 1 of 19

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Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed. Neither your name, nor the name of your organisation will be revealed to our client.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.
Can we proceed on the basis of the above?*
- Yes
- No
Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

First, we have a few questions to make sure this survey will be relevant to you.
SQ Age) What is your age?*
- 1) Under 18
- 2) 18 to 24
- 3) 25 to 34
- 4) 35 to 44
- 5) 45 to 54
- 6) 55 to 64
- 7) 65 or older
Please select one of the above: SINGLE CODE

SQ Emp) What is your current employment status?*
- 1) Employed full-time
- 2) Employed part-time
- 3) Independent freelancer
- 4) Unemployed
- 5) Retired
- 6) Student
- 7) None of the above
Please select one of the above: SINGLE CODE

SQ NewsOrg) Is your organisation focused on delivering news content?*
- 1) Yes
- 2) No
Please select one of the above: SINGLE CODE

SQ Freelance) Are you a freelance journalist, writer or content creator?*
- 1) Yes
- 2) No
Please select one of the above: SINGLE CODE

SQ Role) Which best describes your role at your organisation?*
- 1) Journalist, reporter, writer, or content creator
- 2) Editor or newspaper management
- 3) Business or operations eg product, marketing, distribution, finance, technology, sales / acquisition etc
- 4) None of these
Please select one of the above: SINGLE CODE

SQ PubType) And more specifically, what type of news organisation (s) do you currently work for?*
- 1) News outlet
- 2) Broadcast (TV / Radio)
- 3) Magazine
- 4) News Agency
- 5) News Aggregator
- 6) News Industry Association
- 7) Academic Institution
- 8) Academic Institution
- 9) Non-profit industry organisation or NGO
- 10) News focused tech company
- 11) Other (please specify below)
Please select one or more of the above: MULTICODE
please specify*

SQ Format) How does your news organisation typically deliver content (or, if freelance, how does the news organisations you work for typically deliver content)?*
- 1) Print only
- 2) Print and digital
- 3) Digital only
- 4) Other (please specify below)
Please select one of the above: SINGLE CODE
please specify*

SQ Coverage) Which best describes your organisation’s / your (if freelance) news coverage? (You may be involved in several, but please think about your primary area of coverage)*
- 1) Global
- 2) International (ie two or more nations)
- 3) National
- 4) Regional / large metro area (ie state / province)
- 5) Local community (ie city / metropolitan area)
- 6) Hyper-local community (town, part of a city, a community within a city)
- 7) I cover a subject, not a geographical area
- 8) Other (please specify below)
Please select one of the above: SINGLE CODE
please specify*

SQ Content) How would you describe the type of news content your organisation / you (if freelance or journalist) mainly focus(es) on?*
- 1) International (ie two or more nations)
- 2) Domestic / National
- 3) State / Region
- 4) Politics
- 5) Business / Economics
- 6) Opinion / Reviews
- 7) Technology
- 8) Science
- 9) Health & Fitness
- 10) Sports
- 11) Life, Art and Entertainment eg art, design, style, music, movies, theatre, books, pop culture, award sessions etc
- 12) Food
- 13) COVID-19
- 14) Travel
- 15) Real Estate
- 16) Other (please specify below)
Please select one or more of the above: MULTICODE
please specify*

SQ Job) Which best describes your primary job function?*
- 1) Human Resources
- 2) Advertising
- 3) Sales / Subscriber Acquisition
- 4) Finance
- 5) Marketing
- 6) Operations
- 7) Product
- 8) IT (Information Technology)
- 9) Journalist, reporter, writer, content creator, editor or newsroom management
- 10) Other (please specify below)
Please select one of the above: SINGLE CODE
please specify*

SQ Title) Which of the following most closely matches your job title?*
- 1) Editor-in-chief
- 2) C-level management
- 3) Managing Editor
- 4) Vice President
- 5) Department Editor eg news, sports, features etc
- 6) Director
- 7) Manager
- 8) Analyst / Associate
- 9) Individual Contributor
- 10) Journalist, reporter, writer, content creator
- 11) Other (please specify below)
Please select one of the above: SINGLE CODE
please specify*

SQ Influence) What is your level of involvement in deciding on the digital products / tools, programs, or services that your organisation uses, or is considering using?*
- 1) I am the sole decision-maker / I am a freelancer
- 2) I am one of the key decision-makers
- 3) I have some influence
- 4) I give input, but don’t have much influence
- 5) I am not involved
Please select one of the above: SINGLE CODE

SQ Experience) How long have you worked in the news industry?*
- 1) Less than one year
- 2) One year to less than 5 years
- 3) 5 years to less than 10 years
- 4) 10 years or more
Please select one of the above: SINGLE CODE

SQ Tenure) How many years has your organisation / you (if freelancer) been in business?*
- 1) Less than one year
- 2) One year to less than 5 years
- 3) 5 years to less than 10 years
- 4) 10 years or more
Please select one of the above: SINGLE CODE

SQ Employees) Approximately how many people are employed by your organisation?*
- 1) Less than 10
- 2) 10 - 99
- 3) 100 – 499
- 4) 500 – 999
- 6) 5,000 or more
Please select one of the above: SINGLE CODE

SQ Readers) In a typical month, how many readers, viewers or listeners does your organisation have?*
- 1) Less than 25,000
- 2) 25,000 – 99,999
- 3) 100,000 – 499,999
- 4) 500,000 or more
Please select one of the above: SINGLE CODE

SQ Articles) Approximately how many articles does your news organisation publish in a typical week?*
- 1) 1 – 10 articles
- 2) 11 – 50 articles
- 3) 51 – 100 articles
- 4) 101 – 500 articles
- 5) 501 articles or more
- 6) I don ‘t know
Please select one of the above: SINGLE CODE

Thank-you for the time you have taken to answer these screening questions – I would be grateful if you could confirm a few final details, and I will then send your (20 minute) interview link (subject to my client’s confirmation), so that we can receive your online feedback over the next few days.
Name*
Phone (inc international dialling code)*
Email*
Job Title*
Country*
What are your preferred dates and times for your 60 minute video interview?
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Earliest Date and Time*
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Next Date and Time (if available)
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Next Date and Time (if available)