views about New Digital Evolutions

Thanks!

Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.
Can we proceed on the basis of the above?*
- Yes
- No
Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is acceptable to you?

SQ 2) To comply with the Data Protection Act, would you be willing to be re-contacted in the future, specifically, for this project?*
- Yes
- No
Please select one of the above. SINGLE CODE
Thank-you – I will be getting back to you shortly, to advise whether or not we can continue with your remaining few screening questions

SQ 3) What is your gender?*
- i. Male
- ii. Female
Please select one of the above. SINGLE CODE

SQ 7) We will be discussing the value businesses place on data, AI, and ML – especially in regard to how businesses operate within the communities which you serve. How familiar are you with how data and technology can best be used within businesses, and how this impacts external communities which you serve?*
- i. I am very familiar with how data and technology is used internally, and how this impacts the clients / communities which we serve
- ii. I have a reasonable amount of knowledge about how data and technology is used internally, and how this impacts our clients
- iii. I have some knowledge about how data and technology is used, and how this affects our clients
- iv. I have little knowledge about how we use data and technology, and how this affects clients
- v. Other
Please select one or more of the above. MULTICODE
Please specify*
Thank-you – you do not qualify for this particular project, but I will be pleased to invite you to other discussions in the future

SQ 8) Could you describe (in two or three sentences only) the importance of AI, ML and data analytics for your organisation, and the impact (positive or negative) these technologies have had on your business?*

SQ 9) Thank-you for the time you have taken to answer these screening questions – I would be grateful if you could confirm a few final details, including two or three suitable interview times, so that we can speak when it’s mutually convenient.
Name*
Job Title*
Phone (inc international dialling code)*
Email*
We will be audio and video recording the interview (so that we don’t have to take a lot of notes!) Can I confirm that this is OK?*
- Yes
- No
We would like to collect and process personal data for this research project, so that we can place your feedback in to an appropriate context – is this acceptable to you?*
- Yes
- No
Our client, Cloudera - https://www.cloudera.com/ - are looking for direct quotes which they can attribute to you (your name and company name) - we would share these with you for review before release, and you would then have full-editorial privilege – is this acceptable to you?*
- Yes
- No
What are your preferred dates and times for a 60 minute interview?*

Earliest Date
Earliest Time*

: Hours

Minutes
Next Date (if available)
Next Time (if available)

: Hours

Minutes
Next Date (if available)
Next Time (if available)

: Hours

Minutes

Online screening questionnaire – views about ML, AI and data analytics