Views about Mobile Devices (LA ITDM’s and ITDI’s)

Thanks!

Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed. Neither your name, nor the name of your organisation will be revealed to our client.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.

Can we proceed on the basis of the above?*

Yes

No

Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

SQ 1) Thank-you. Could I start by checking your gender?*

a) Male

b) Female

Please select one option: SINGLE CODE

SQ 2) Has your company or organisation deployed and actively purchased genuine ruggedized mobile devices – devices that can operate in harsh environments, including being dropped, without breaking? This does not include everyday devices, like iPads, in rugged cases.*

a) Yes

b) No

Please select one option: SINGLE CODE

SQ 3a) What type of ruggedized mobile devices does your organization use?*

a) Ruggedized Detachables: the display and keyboard are a ruggedized integrated solution, with the display detaching from the keyboard to become a tablet like device

b) Ruggedized Tablets

c) Both Ruggedized Detachables and Tablets

Please select one option: SINGLE CODE

SQ 3b) What type of ruggedized mobile devices do users within your organization use most often?*

a) Ruggedized Detachables

b) Ruggedized Tablets

c) Both equally

d) I’m not sure

Please select one option: SINGLE CODE

SQ 4) Please describe your primary role within your organization and how this relates to acquiring ruggedized devices? (Please do also mention your main responsibilities, your area of operation, the job function you report to, and what job roles report to you. Also, do you work within your IT Department – if not, how do you work with IT?) Examples could be:

• ITDM: As the Director of IT, I’m responsible for evaluating and purchasing client devices for the production division, reporting to the CIO.

• ITDI: I am the VP of Operations, responsible for inventory and manufacturing for the company. I interact with the IT department for our technology needs, including the purchase of mobile devices. When we need new devices, I work with the Director of IT and her staff on the requirements, brands and what to purchase.

Please advise below*

SQ 5) What is your exact job title?*

Please advise above

SQ 6) Just to confirm, when your company purchases ruggedized devices for employees, which of the following describes your role?*

a) I determine the need to purchase ruggedized mobile devices for our organization.

b) I set the budget (amount to be spent) on ruggedized mobile devices.

c) I evaluate the brands of ruggedized mobile devices our organization purchases.

d) I evaluate the specific features of the ruggedized mobile devices our organization purchases.

e) I set the usage and deployment strategy for the ruggedized mobile devices.

f) I specify which brand or brands of ruggedized mobile devices to purchase.

g) I provide final approval of ruggedized mobile devices our organization purchases.

h) Unsure/Don’t Know

Please select one or more options: MULTICODE

SQ 7a) Very briefly, for what types of use cases do you purchase, or influence the purchase of ruggedized devices? [As examples “We use rugged tablets to receive instructions from the ERP system on what materials to pick for production” (ie inventory or logistics for warehousing/distribution). Or “We give rugged detachables to our repair technicians to take with them on calls in the field” (ie Field Services, for Technicians)].*

Please advise above.

SQ 7b) And what industry do you work in?*

a) Manufacturing

b) Warehousing / Distribution

c) Retail

d) Field Services / Utilities / Energy

e) Other

Please select one option: SINGLE CODE

Please advise below*

SQ 8) What are all of the mobile devices you are responsible for acquiring, or helping IT to acquire, for employees under your purview?*

Please advise above.

SQ 9) When was the last time you were involved in making a decision, or influencing a decision regarding the purchase of ruggedized devices for one or more end-users in your organisation?*

a) Within the last 12 months

b) Between 12 and 24 months

c) More than 24 months ago

d) I’m unsure / I don’t know

Please select one option: SINGLE CODE

SQ 10) Thank-you – and what is the size of the display (or displays) of the ruggedized devices that you have deployed at your company or organization – realising that there may be several different sizes?

Please list different sizes above

SQ 11) What is the brand and the model of the ruggedized devices deployed at your company or organisation (which have displays between 10 and 12.5 inches)? Please note that the precise model number is of extreme importance in this question!*

Please specify brand and model number above

SQ 12) Are there any brands of client computing devices which you do NOT purchase, or would refuse to purchase in the future – if so, what brands are these?*

a) No

b) Yes (please specify the brand, and why you wouldn’t purchase)

Please select one option: SINGLE CODE

Please specify below*

SQ 13a) Thanks - I would now like you to briefly describe the use cases where ruggedized detachables / tablets are being used among the end-users you support, providing 5 pieces of information for each use case:

Remember, be brief, providing enough information to give us an idea of the details of the use case and your ability to discuss the technology and appropriate details during the workshop with Dell Technologies:

13a i) The role of the end user – who are they, and what is their job for the job functions you identified earlier.*

Please specify above

13a ii) The workflow of the ruggedized device such as performing diagnostics, inputting data etc, and why a ruggedized device is required.*

Please specify above

13a iii) The device type they are using – is it a tablet or detachable; and what is the size of display.*

Please specify above

13a iv) Accessories or peripherals being used including straps, handles, mounts, docking stations etc.*

Please specify above

13a v) The number of ruggedized tablets or detachables among the end users for that particular use case.*

Please specify above

SQ 13b) Please also describe other use cases that you support.*

a) Yes

b) There are no other use cases that I support.

Please select one option: SINGLE CODE

13b i) The role of the end user – who are they, and what is their job for the job functions you identified earlier.*

Please specify above

13b ii) The workflow of the ruggedized device such as performing diagnostics, inputting data etc, and why a ruggedized device is required.*

Please specify above

13b iii) The device type they are using – is it a tablet or detachable; and what is the size of display.*

Please specify above

13b iv) Accessories or peripherals being used including straps, handles, mounts, docking stations etc.*

Please specify above

13b v) The number of ruggedized tablets or detachables among the end users for that particular use case.*

Please specify above

SQ 14) And finally, do you or any member of your immediate family currently work for a computer-related hardware, software, or IT services company, or have you worked for one in the past—examples are AMD, Dell, Getac, Hewlett Packard, Intel, Lenovo, Microsoft, Nvidia, Panasonic, or Zebra?*

a) No

b) Yes, I do

c) Yes, I have done previously (within the last 10 years)

d) Yes I have, but more than 10 years ago

e) Yes, a member of my immediate family (please describe below)

Please select one option: SINGLE CODE

Please specify below*

SQ 15) And to ensure a good mix of different participants, what is your age?*

a) Less than 24 years

b) 25-34 years

c) 35-44 years

d) 45-54 years

e) 55-64 years

f) 65 years or more

Please select one option: SINGLE CODE

NB Please note your age will be verified by way of your ID (that includes your birthdate) before the discussion.

SQ 16a) How many employees does your company have working at all locations globally?*

Please indicate above

SQ 16b) Please also input this figure within one of the following?*

a) less than 100

b) 100-999

c) 1,000-2,499

d) 2,500-4,999

e) 5,000 or more

f) I don’t know/refuse to say.

Please select one option: SINGLE CODE

SQ 17a) And how many employees, specifically, does your company have working within the United States?*

Please indicate above

SQ 17b) Please also input this figure within one of the following?*

a) less than 25

b) 25-99

c) 100-999

d) 1,000-4,999

e) 5,000 or more

f) I don’t know/refuse to say.

Please select one option: SINGLE CODE

SQ 18) What industry type best describes your organisation’s primary business activity?*

Please indicate above

SQ 19) And what is the name of your company or institution? (This is asked simply to ensure we include a good variety of feedback, not inviting two people from the same organisation etc)*

Please indicate above

SQ 20a) Please describe your employment situation at the present time, in terms of how you are employed (part-time, full-time etc), and if you are employed by a company, are self-employed, work for an agency etc?*

Please indicate above

SQ 20b) Please could you select the options below which best describes the employment situation which you’ve just described?*

a) Unemployed and looking for a job

b) Part-time and less than 25 hours

c) Employed part-time (greater than 25 hours) as an employee of a company

d) Full-time student

e) Retired, less than 65 years of age

f) Employed full-time as an employee of a company

g) Employed as a consultant, contract employee or temporary employee to one or more companies

Please select one option: SINGLE CODE

SQ 21) Thanks, could you confirm that you are happy to contribute to your workshop in English**

a) Yes, and I’m completely fluent in English.

b) Yes, and I am reasonably fluent in English.

c) No, I would need to contribute in a different language.

Please select one option: SINGLE CODE

SQ 22a) Thank you for your responses. We would like to consider inviting you to participate in our workshop. The session will last approximately two and a half hours, allowing you adequate time to touch, feel and evaluate some future ruggedized tablet concepts and to share your perspectives with Dell Technologies and with other professionals. Should you decide to participate you will receive US $525 compensation for your valuable time (provided in cash at the workshop), and you will also be provided with a meal. Would you like to attend?*

1) Yes

2) No

Thanks - to ensure a prompt start time, we ask that you arrive at least 15 minutes in advance. The moderator will also ask you a few quick questions once you arrive to get to know you and to discuss the Ruggedized Tablets being used by your organization in advance of the group itself.

Signed NDAs will be required from all participants before you join your focus group.

A valid form of picture identification will be required upon arrival (preferably a driver’s license) to verify identity and confirm your age as you indicated in the screening criteria.

Dell encourages you to bring your Rugged device with you to the focus group, and/or a picture of the Rugged device in your environment, so you can better share your Rugged experiences.

We have a short 15-minute homework assignment for you to complete before coming to the focus group that involves writing a few notes about how you use your ruggedized device. This will help you prepare for the discussion. You will be paid an additional $50 for doing this, if the assignment is completed appropriately, to convey your experiences.

Are you still comfortable participating given the above requirements?*

1) Yes

2) No

SQ 22b) Thank-you! I would be grateful if you could confirm a few final details:

Name*

Job Title*

Company name*

Phone (inc international dialling code)*

Email*

LinkedIn profile link

Online screening questionnaire: Views about Mobile Devices (LA ITDM’s and ITDI’s)

SQ 13a) Thanks - I would now like you to briefly describe the use cases where ruggedized detachables / tablets are being used among the end-users you support, providing 5 pieces of information for each use case: