Online screening questionnaire – marketing solutions

"*" indicates required fields

Step 1 of 13

Thanks!

Just before we start, I would like to reassure you that any information you provide us will be treated as confidential, and we will always hold this securely, deleting when no longer required. Your name, and / or job title and industry sector will only be revealed to our client with your consent, and I will be asking you about this at the end of this short screening questionnaire.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop the conversation.

Can we proceed based on the above?*

Yes

Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

Thank-you for your willingness to contribute to this survey - to ensure we receive feedback from a variety of different businesses and job functions, could you please advise:

SQ 1) Which of the following describes your employment status?*

a) Employed full time

b) Employed part time

c) Freelancer / consultant

d) Retired

e) Other

Please select one option: SINGLE CODE

SQ 2) What is your company’s annual revenue?*

a) Less than $500m

b) Between $500m - $1bn

c) Between $1bn - $4bn

d) More than $4bn

Please select one option: SINGLE CODE

SQ 3) What business sector do you work in?*

a) CPG

b) Telecoms & Media

c) Travel

d) Hospitality

e) Financial Services

f) Other (please advise below)

Please select one option: SINGLE CODE

Please specify*

SQ 4) Which of the following best matches your job level?*

a) C-Suite / Executive leadership

b) Senior Management

c) Mid Management

d) Junior

e) Intern

f) Other

Please select one option: SINGLE CODE

SQ 5) Which of the following job functions do you work in?*

a) Accounting / Finance

b) Customer Service

c) General Management

d) Human Resources

e) IT / Technology

f) Marketing

g) Product Development

h) Sales

i) Other

Please select one option: SINGLE CODE

SQ 6) And which of the following areas of marketing do you work in?*

a) Performance Marketing

b) Brand Marketing

c) Event / Field Marketing

d) Communications / Content Marketing

e) Creative Development

f) Media Buying

g) Research & Insight

h) Other

Please select one or more options: MULTICODE

SQ 7) What is your job role?*

Please describe in one or two sentences

SQ 8) Which marketing channels has your business used during the past 6 months?*

a) Affiliate

b) Print

c) Out of home

d) Radio

e) Linear TV

f) Connected TV

g) Online display or video

h) Mobile in-app

i) Social Media

j) Other

k) Not sure

l) None of these

Please select one or more options: MULTICODE

SQ 9) How would you describe your decision-making responsibility in relation to the performance marketing strategy and spend of your company?*

a) I am personally responsible for making these decisions – either on my own, or collaboratively with others?

b) I’m not responsible for making these decisions myself, but I have an influencing role. I advise or make recommendations to those who are responsible for the decisions.

c) I have some visibility into the decision-making in this area, but I’m not involved myself.

d) I have no visibility into or involvement with the decision-making in this area.

Please select one option: SINGLE CODE

SQ 10) Finally, could you describe what is one of the biggest challenges your organisation is currently facing with performance marketing?*

Please describe in two or three sentences

CONSENT

Thank-you – we would now like to consider inviting you to take part in a 60 minute one-to-one interview, that would be held online via Zoom. This will involve answering questions about the business you work for and your role as a decision-maker. The conversation will mainly cover performance marketing, in terms of how you execute it, its role in your media plan, and the types of solutions and partners you use.

In taking part in this interview, you agree that these answers (which will be recorded and transcribed) may be reviewed by our client (an Independent Market Research agency conducting this research), and by their client. We are creating a thought leadership paper for external publication and would like to include quotes from this research.

Are you happy to take part in this interview and have quotes attributed (which you will be able to review and edit after your discussion)?*

a) Yes, you can use my name, job title, and industry sector?

b) Yes, you can use my job title and sector, but not my name.

c) No

Please select one option: SINGLE CODE

Thank-you for the time you have taken to answer these screening questions – I would be grateful if you could confirm a few final details, including two or three suitable interview times, so that we can speak when it’s mutually convenient.

Name*

Job Title*

Job title of person you report to*

State / City*

Phone (inc international dialling code)*

Email*

We will be interviewing during w/c 9th, 16th, or w/c 23rd January - what are your preferred dates and (local) times for your 60 minute online conversation? *

Earliest Date and Time*

Next Date and Time (if available)