Education & Training programmes

Thanks!

Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed. Neither your name, nor the name of your organisation will be revealed to our client.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.
Can we proceed on the basis of the above?*
- Yes
- No
Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

SQ 3) Do you, as part of your job role, send employees to external courses as part of their continued professional development?*
- i. Yes
- ii. No
Please select one of the above: SINGLE CODE
Thank-you for the time you have taken to answer these questions – I will contact you about different projects in the future, if this is of interest to you?

SQ 4) Do you, personally, block book courses for your employees ie buy seats / courses for 5+ people each year?*
- i. Yes
- ii. No
Please select one of the above: SINGLE CODE
Thank-you for the time you have taken to answer these questions – I will contact you about different projects in the future, and would be grateful if you could forward my earlier email invitation (with this screening link) to someone else in your business who may be interested

SQ 5) How many people do you block book on courses each year?*
Please advise your usual range of bookings

SQ 6a) Are short online courses about business communication eg
• analysing, interpreting & communicating data;
• persuasion – making and selling arguments across the business
something you would consider for employees in your organisation? The courses would be fully online – senior journalists from the Economist would provide knowledge and insight (within a sound teaching framework), and guest speakers who are global leaders would be included to provide added perspectives*
- i. Yes
- ii. No
Please select one of the above: SINGLE CODE

SQ 6b) Could I check, are you confident that these sorts of courses would be relevant and beneficial for at least 5 employees within your business?*
- i. Yes
- ii. No
Please select one of the above: SINGLE CODE

SQ 7a) Would you be open to spending c $2,500 on short courses for each employee, if the quality and benefits of these courses met with your expectations? (Just to reassure you, this would not be a marketing call in any way – we wouldn’t then try to sell you the course! This research would simply be designed to help the team at Economist Education develop and communicate relevant and compelling executive courses).*
- i. Yes
- ii. No
Please select one of the above: SINGLE CODE

SQ 7b) Thank-you for these screening responses - we’d love to arrange an interview with you at a mutually convenient time during early w/c 17th October, either before, during or after working hours. The conversation would be via Zoom/ Teams, and we’d like to record it. The recording would only be shown to relevant people at the Economist who are involved in developing their exec education courses. And it’s possible that someone from the team at Economist Education might also sit in.

The interview would last up to an hour, and we’d like to screen share some information with you about possible course content - so your interview should either take place on a desktop (preferably) or on a laptop, allowing you to see what we’re presenting to you.
Is that all OK?*
- i. Yes, I’m happy for you to audio / film record
- ii. No, I don’t give my consent for this interview to be observed
Please select one of the above: SINGLE CODE

SQ 7c) Relating to this, could someone from The Economist Education Team view your interview? (The Economist are not interested in any marketing to you - they're just trying to make best sense of the research they're receiving through this project!)*
- i. Yes, I’m happy for my interview to be viewed by The Economist
- ii. No, I don’t want my interview to be viewed
Please select one of the above: SINGLE CODE

SQ 7d) And, finally, to carry out this project, your personal data needs to be collected and processed by our immediate research client, Qual Street - https://www.qual-street.co.uk/
Is that OK?*
- i. Yes, I’m happy for my personal data to be collected and processed by Qual Street
- ii. No, I don’t give my consent for my data to be collected and processed by Qual Street
Please select one of the above: SINGLE CODE

Thank-you for the time you have taken to answer these screening questions – I would be grateful if you could confirm a few final details, including two or three suitable interview times, so that we can speak when it’s mutually convenient.
Name*
Job Title*
Phone (inc international dialling code)*
Email*
Business sector you work in?*
We will be interviewing during:
- Mon 17th Oct, 7am - 3pm EST (12pm - 8pm BST)
- Tues 18th Oct, 6am - 3pm EST (11am - 9pm BST)
What are your preferred dates and (local) times for your 45 - 60 minute online conversation?*
Earliest Date and Time*
Next Date and Time (if available)
Next Date and Time (if available)

Online screening questionnaire - Education & Training programmes