Online screening questionnaire – Computer Displays LA

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Thanks!

Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed. Neither your name, nor the name of your organisation will be revealed to our client.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.

Can we proceed based on the above?*

Yes

Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

SQ 1) Does the role you have within your organisation require you to regularly create, use, and/or consume 3D (three-dimensional) digital content; or do you support end users who consume this content, requiring you to purchase monitors (displays)?*

a) Yes, several times per week (ie 10 or more times per month);

b) Yes, once or twice per week;

c) Yes, two or three times per month;

d) Yes, once or twice per month;

e) Yes, but rarely;

f) My main role is to support end users in my organisation;

g) No / Prefer not to answer.

Please select one option: SINGLE CODE

SQ 2) Do the end users you support within your organisation regularly create, use, and/or consume 3D (three-dimensional) digital content as part of their job-related duties, requiring you to purchase monitors (displays) for these users?*

a) Yes, end users create, use, and/or consume 3D content several times per week (ie 10 or more times per month);

b) Yes, end users create, use, and/or consume 3D content once or twice per week

c) Yes, end users create, use, and/or consume 3D content two or three times per month

d) Yes, end users create, use, and/or consume 3D content once or twice per month

e) Yes, but end users rarely create, use, and/or consume 3D content

f) Never / Prefer not to answer

Please select one option: SINGLE CODE

SQ 3) Which of the following most closely describes your area of heaviest involvement with 3D digital content at your company or organization?*

a) Creation of 3D digital content for Design and/or Engineering See definition: Design & Engineering, as well as rendering – content creation for physical end products e.g.

Small/medium scale for Consumer and Retail Products, etc.

Large scale for Aerospace, Automotive, Engines/Parts, Defence/Military, Architecture, etc.

b) Creation of 3D digital content for Gaming and/or Animation See definition: Creative & Animation content for Gaming & Entertainment, media content, artistic rendering, etc.

c) Consumption of 3D digital content as a cross-functional colleague See definition: Cross-Functional Colleagues, i.e., content use for review or analysis e.g.

Prototype products, equipment rendering, architecture-related content, etc.

Terrain analysis for military/defence, 3D heatmaps with geomatic information (oil & gas)

d) Consumption of 3D digital content for medical and/or scientific imaging See definition: Medical & Scientific imaging content use for hospitals, pharma R&D departments, research universities (STEM) – including research for bio/chemical molecular structure, forensics

e) Decision-maker for the purchase of devices for 3D digital content creation and/or consumption by employees at our company or organization

f) None of these / Unsure

g) Involved with 3D digital content, but in a different role

Please select one option: SINGLE CODE

Please specify below: (main role with 3D digital content)*

SQ 4a) Which of the following most closely describes your company or organization in terms of adoption and use of IT products and services, including 3D-related technologies?*

a) Early adopter: willing to be the first to adopt new technologies so as to reap the potential benefits ahead of the competition;

b) Fast follower: willing to adopt new technologies as soon as they have been adequately proven in the market so as to be innovative and competitive

c) Late majority: adopting new technologies once many/most organizations have adopted them so as to be “in-the-pack” of peers

d) Laggard: cautious adopters that delay or forgo adoption of new technologies due to company mentality or to minimize exposure risks

e) I don’t know.

Please select one option: SINGLE CODE

SQ 5a) What best describes your current role within your organisation?*

a) Administration / General / Overall Management

b) Clinical and Diagnostic

c) Creative and Artistic

d) Customer Service

e) Design for media content

f) Engineering & Design for physical products

g) Facility Management

h) Finance / Accounting

i) Human Resources (HR)

j) Information Technology (IT)

k) Legal

l) Marketing

m) Operations / Supply Chain Management

n) Procurement

o) Research & Development

p) Sales / Account Management

q) Security / Information Security

r) Other

Please select one option: SINGLE CODE

Please specify below: (current role within your organisation)*

SQ 6a) Please describe your current employment situation within your organisation (part-time, full-time etc), and whether you work for a company, are self-employed, work for an agency etc.*

a) Employed full-time (30+ hours weekly)

b) Self-employed outside or inside the home

c) Working on a freelance/project-to-project basis (one or more clients)

d) Employed part-time (less than 30 hours weekly)

e) Stay at home parent

f) Student (also working full or part-time)

g) Student (not working full or part-time)

h) Retired

i) Not currently employed

j) Prefer not to say

Please select one option: SINGLE CODE

SQ 7a) How long have you been in your present role within your organisation?*

a) Less than one year

b) More than 1 year, but less than 3 years

c) More than 3 years, but less than 5 years

d) More than 5 years, but less than 10 years

e) 10 or more years

f) Unsure / don’t know

Please select one option: SINGLE CODE

SQ 8a) Which of the following methods do you mostly use to review or feel 3D depth in your 3D digital content role as a creator or user?*

a) VR (Virtual Reality) or AR (Augmented Reality) headset connected to a computer

b) Develop and check 3D printed sample

c) Obtain 3D perception through agile rotation of sample on 2D display

d) None of the above

e) Unsure / Don’t know

f) Other

Please select one or more options: MULTICODE

Please specify below: (methods employees use to review 3D depth)*

SQ 9a) Please describe in brief detail your role regarding content creation, and/or content use, and/or purchase decisions for 3D digital device(s) at your organisation.*

Please describe your role above: (content creation / content use / purchase decisions)

SQ 10a) What are your one or two most important work activities which specifically relate to digital 3D content (please select one or two options amongst a) – e) below):

a) Content Creation (Design and/or Engineering)*

i. Design for consumer products

ii. Engineering for consumer products

iii. Design of physical retail displays

iv. Design for automotive, marine, or aerospace products (equipment, parts), architecture

v. Engineering for automotive, marine, or aerospace products (equipment, parts)

vi. Design or engineering for defense (civil or military) applications

vii. Use or application of available content

viii. None of the above

ix. Other

Please specify below: (work activity)*

b) Content Creation (Gaming and/or Animation)*

i. Content creation for gaming products

ii. Content creation for 3D video/animation

iii. Content creation for 3D applications (including VR/AR)

iv. Use or application of available content

v. None of the above

vi. Other

Please specify below: (work activity)*

c) Content review or analysis (Cross-functional)*

i. Review of prototype products (product, equipment or architecture rendering etc)

ii. Terrain analysis for military/defence

iii. 3D heatmap analysis with geomatic information (eg for oil & gas)

iv. Use of construction, architectural and interior designs & plans

v. Content creation

vi. None of the above

vii. Other

Please specify above: (work activity)*

d) Content review or analysis (Medical and/or scientific imaging)*

i. Medical imaging at a clinical setting eg for diagnostics

ii. Scientific imaging for biomedical applications

iii. Molecular imaging for pharma or chemical R&D; bio/chemical molecular structure

iv. Scientific imaging for university STEM research

v. Education, human anatomy, etc.

vi. Forensic or other analysis of 3D images

vii. Content creation

viii. None of the above

ix. Other

Please specify below: (work activity)*

e) ITDM (Purchase of devices for 3D digital content creation and/or consumption by employees at our company or organization)*

i. Device evaluation & purchase for consumer product design/engineering

ii. Device evaluation & purchase for retail display and showcase design

iii. Device evaluation & purchase for automotive, marine, or aerospace product design

iv. Device evaluation & purchase for defense (civil or military) applications

v. Device evaluation & purchase for cross-functional users of digital 3D designs

vi. Device evaluation & purchase for medical and/or scientific imaging users

vii. Content creation

viii. None of the above

ix. Other

Please specify below: (decision-making activity)*

SQ 11ai) What is the type of the primary computer you use for work?*

i. Desktop

ii. Laptop

iii. Fixed workstation

iv. Mobile workstation

v. Other

Please select one option: SINGLE CODE

Please specify below: (Type of computer)*

SQ 11bi) What is the brand of the primary computer you use for work?*

i. Apple

ii. Asus

iii. Dell

iv. HP

v. Lenovo

vi. Samsung

vii. Other

Please select one option: SINGLE CODE

Please specify below: (Brand of computer)*

SQ 12ai) Which software tools with depth perception do you / your employees primarily use for your work?*

Please specify above: (main software tool used)

SQ 12bi) Which other software tools with depth perception do you / your employees also primarily use for your work?*

Please specify above: (other software tools used)

SQ 13ai) What proportion of your working hours do you spend with digital 3D-relevant-content on content creation? / What proportion of working hours do the employees for whom you decide digital 3D-relevant-content purchases spend on content creation*

i. 0%

ii. Not 0%, but less than 10%

iii. 10-24%

iv. 25-49%

v. 50-74%

vi. 75-89%

vii. 90% or more

viii. Unsure/Don’t know

Please select one option: SINGLE CODE

SQ 13bi) What proportion of your working hours do you spend with digital 3D-relevant-content on content use? / What proportion of working hours do the employees for whom you decide digital 3D-relevant-content purchases spend on content use?*

i. 0%

ii. Not 0%, but less than 10%

iii. 10-24%

iv. 25-49%

v. 50-74%

vi. 75-89%

vii. 90% or more

viii. Unsure/Don’t know

Please select one option: SINGLE CODE

SQ 14a) What is the approximate price of the primary desktop monitor/s you / your employees use for work?*

a) Less than $300

b) $300-$499

c) $500 or more

d) Unsure/Don’t know

Please select one option: SINGLE CODE

SQ 15a) What is the approximate pixel resolution of the primary computer display/s you / your employees use for work?*

a) Low: lower than FHD (1920x1080)

b) Medium: FHD (1920x1080), QHD (2560x1440), WQHD (3440x1440), etc

c) High: 4K (3840x2160) or higher

d) Unsure/Don’t know

Please select one option: SINGLE CODE

We are interested in ensuring that we speak with companies of all different sizes in our research.

SQ 16a) How many full-time employees does your company have in the USA?*

a) Fewer than 10

b) 10-24

d) 50-99

e) 100-249

f) 250-499

g) 500-999

h) 1000-2499

i) 2500-4999

j) 5000-9999

k) 10000 or more

l) Unsure/Don’t know

Please select one option: SINGLE CODE

SQ 17a) How many others do you collaborate / share 3D digital content with on a daily basis? / How many employees do you decide for about 3D display purchases?*

a) No one – just myself

b) 1-2

c) 3-4

d) 5-9

e) 10-24

f) 25-49

g) 50-99

h) 100-249

i) 250-499

j) 500 or more

k) Unsure/Don’t know

Please select one option: SINGLE CODE

SQ 18a) To the best of your knowledge, how would you describe the likely trend of future purchases in the next 2 to 3 years of 3D-relevant digital displays at your organisation?*

a) Substantial increase (order of 15% or more)

b) Some increase (less than 15%)

c) No change (as it has been in past years)

d) Some decrease (less than 15%)

e) Substantial decrease (order of 15% or more)

f) Unsure/Don’t know

Please select one option: SINGLE CODE

SQ 19a) What industry type best describes your organisation’s primary business activity?*

Please describe above

SQ 20a) Thank-you - which of the following best describes your title within your organisation?*

a) Chairman, Board Member

b) Partner/Owner

c) President/CEO/COO

d) CFO/Controller/Treasurer

e) CIO, CTO, VP of IT

f) VP/SVP, non-IT

g) IT Director or IT Manager

h) Sr. Director/Director, non-IT

i) Supervisor

j) Sr. Manager/Manager, non-IT

k) Sr. Engineer/Engineer

l) Analyst/Associate

m) Unsure/Don’t know

Please select one option: SINGLE CODE

SQ 21a) Thank-you – and what is your age?*

Please describe above

SQ 22a) And do you or any member of your immediate family currently work for a computer-related hardware company?*

a) Yes

b) No

Please select one option: SINGLE CODE

SQ 23a) And finally, I have a fun question for you. If you could spend the day with your favourite celebrity or person from history, who would you choose to spend the day with and what would you do? Why would you choose that person?*

Please specify above (imagination)

Thank-you. We would like to consider inviting you to participate in one of our focus groups where you will be asked to share information and your perspectives on 3D digital displays. The group will be held at our facility in the heart of NYC and will last approximately two hours. This is certainly not a sales event, and no one will try to sell you anything following your discussion - this is strictly a research study that focuses on your experiences with three-dimensional-capable computer displays.

Participation in this discussion will require you to read and review some materials, and you will also be writing during the group, so please bring eyeglasses if needed for these activities.

SQ 24-LA) We would like you to consider participating, and we are holding several different groups starting at different times. Which of these would you be able to join, if invited:*

a) Wed, June 5th ’24 @ 5pm

b) Wed, June 5th ’24 @ 7:30pm

c) Thursday, June 6th ’24 @ 3pm

d) Thursday, June 6th ’24 @ 5:30pm

e) Thursday, June 6th ’24 @ 8pm

f) Not available for any of these

Please select one or more options: MULTICODE

Thank you for your willingness to contribute.

The research takes place at our studio in Westwood and lasts for 2 hours - if invited, you will need to arrive at least 15 minutes before the start time of your study. You will receive cash payment as a token of our appreciation for your time and help. The answers you give will form part of a confidential market research study and the results will be used solely for the purposes of this study.

SQ25-LA) I would be grateful if you could confirm a few final details:

Your Name*

Job Title*

Company name*

Phone (inc international dialling code)*

Email*

LinkedIn profile link

SQ 25-LA) Finally, I would be grateful if you could refer me to a few other end users who regularly create, use and/or consume 3D digital content as part of their job-related duties – if they screen successfully, they would receive $450 for their contribution (& you would also receive $150 for each referral that leads to full interview).*

a) Yes, I would be pleased to refer you to some end-users.

b) No, I am unable to help you.

REFERRAL-LA) Thank-you - I would be grateful if you could advise about other end-users whose area of heaviest involvement with 3D digital content is:*

a) Creation of 3D digital content for Design and/or Engineering See definition: Design & Engineering, as well as rendering – content creation for physical end products eg

Small/medium scale for Consumer and Retail Products, etc.

Large scale for Aerospace, Automotive, Engines/Parts, Defence/Military, Architecture, etc.

b) Creation of 3D digital content creation for Gaming and/or Animation See definition: Creative & Animation content for Gaming & Entertainment, media content, artistic rendering, etc.

c) Consumption of 3D digital content as a cross-functional colleague See definition: Cross-Functional Colleagues, i.e., content use for review or analysis eg

Prototype products, equipment rendering, architecture-related content, etc.

Terrain analysis for military/defence, 3D heatmaps with geomatic information (oil & gas)

Please specify below: (Name; Job-title, Company Name)*