Online screening questionnaire – Commercial Enterprise Technology

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Thanks!

Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed. Neither your name, nor the name of your organisation will be revealed to our client.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.
Can we proceed on the basis of the above?*
- Yes
- No
Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

SQ 1a) To ensure we receive feedback from a good spread of ages, which age group do you belong to*
- 1) 18 to 24
- 2) 25 to 34
- 3) 35 to 44
- 4) 45 to 54
- 5) 55 to 64
- 6) 65+
Please select one of the above: SINGLE CODE
SQ 1b) In which year were you born?*
Please select two integers (using xx, if refuse): SINGLE CODE

SQ 2) What is your current employment status?*
- a) Employed full-time
- b) Employed part-time
- c) Self employed
- d) Retired
- e) Student
- f) Homemaker
- g) Currently unemployed
- h) Prefer not to answer
Please select one option: SINGLE CODE
Thank-you for the time you have taken to review this discussion – on this occasion you do not qualify, although I will be pleased to invite you to future research, if this is of interest to you?

SQ 3) Which of the following best describes your role & title within your company?*
- a) Founder/Owner
- b) President/Chairman
- c) CEO/CMO/CTO/CIO/COO/CFO
- d) SVP/VP
- e) Director
- f) Senior Level Manager
- g) Mid-level Manager
- h) Associate
- i) Other (please specify below)?
Please select one option: SINGLE CODE
please specify below*

SQ 4) Which of the following best represents the department you are in at your company?*
- a) Procurement
- b) Legal
- c) Finance
- d) Executive Leadership
- e) Marketing
- f) IT/Tech
- g) Insights/Data
- h) Product Development
- i) Human Resources
- j) Operations
- k) Management
- l) Sales
- m) Customer Service
- n) Other (please specify below)?
Please select one option: SINGLE CODE
please specify below*

SQ 5) How many people does your company currently employ (please include full-time, part-time, and seasonal employees)?*
- a) None
- b) 1-25
- c) 26-50
- d) 51-100
- e) 101-250
- f) 251-500
- g) 501-999
- h) 1000 or more
- i) Not sure
- j) Prefer not to answer
Please select one option: SINGLE CODE

SQ 6) Which of the following best describes your role in making purchasing decisions for software or technology solutions for the company?*
- a) I am the sole decision-maker
- b) I share the decision-making with others
- c) I provide input, but do not directly participate in the decision-making
- d) I am not involved in the decision-making
Please select one option: SINGLE CODE

SQ 7) More specifically, which best describes your role in making purchasing decisions for commerce technology for the company? E.g. Retail POS, online website etc.?*
- a) I am the sole decision-maker
- b) I share the decision-making with others
- c) I provide input, but do not directly participate in the decision-making
- d) I am not involved in the decision-making
Please select one option: SINGLE CODE

SQ 8a) In which country is your company based (i.e. where are your company headquarters located)?*
- a) Australia
- b) Canada
- c) China
- d) France
- e) Germany
- f) Hong Kong
- g) India
- h) Japan
- i) Mexico
- j) New Zealand
- k) Republic of Ireland
- l) Singapore
- m) Spain
- n) United Kingdom
- o) United States
- p) Denmark
- q) Netherlands
- r) Italy
- s) Austria
- t) Sweden
- u) Other
Please select one option: SINGLE CODE

SQ 8b) In which country does most decision-making for commerce technology used within your own local market take place?*
- a) Australia
- b) Canada
- c) China
- d) France
- e) Germany
- f) Hong Kong
- g) India
- h) Japan
- i) Mexico
- j) New Zealand
- k) Republic of Ireland
- l) Singapore
- m) Spain
- n) United Kingdom
- o) United States
- p) Denmark
- q) Netherlands
- r) Italy
- s) Austria
- t) Sweden
- u) Other
Please select one option: SINGLE CODE

SQ 9) And in which of the following countries do you sell in? Please select all that apply.*
- a. Australia
- b. Canada
- c. China
- d. France
- e. Germany
- f. Hong Kong
- g. India
- h. Japan
- i. Mexico
- j. New Zealand
- k. Republic of Ireland
- l. Singapore
- m. Spain
- n. United Kingdom
- o. United States
- p. Denmark
- q. Netherlands
- r. Italy
- s. Austria
- t. Sweden
- u. Other
Please select one or more option: MULTICODE

SQ 10) Which of the following types of goods does your company primarily sell?*
- a) Raw materials (e.g., steel, aluminium, clay, grain, etc.)
- b) Finished goods (e.g., clothing, beauty, home goods, electronics, food, CPG, etc.)
- c) Digital services, downloads, digital media, or other intangible goods
- d) Services (e.g., financial services, construction, repairs, food service, restaurant, café, etc.)
- e) Other (please specify)
Please select one option: SINGLE CODE
please specify*

SQ 11) Which of the following best describes the types of items you sell? Please select all that apply.*
- a) Alcohol
- b) Animals & Pet Supplies
- c) Apparel, Accessories & Fashion
- d) Automotive
- e) Baby & Toddler
- f) Beauty & Cosmetics
- g) Business & Industrial
- h) Camera & Optics
- i) CBD/Cannabis
- j) Electronics
- k) Food, Beverage & Tobacco
- l) Furniture
- m) Health & Wellness
- n) Home & Garden
- o) Luggage & Bags
- p) Media
- q) Office Supplies
- r) Sporting & Goods
- s) Toys & Games
- t) Vehicles & Parts
- u) Other (please specify below)?
Please select one or more option: MULTICODE
please specify*

SQ 12) Which of the following commerce channels do you currently use to sell your goods? Please select all that apply?*
- a. Physical retail location/s only
- b. Through an online store (e.g. your company’s branded website) only
- c. Physical retail location/s and through an online store (e.g. your company’s branded website)
- d. None of these
Please select one option: SINGLE CODE

SQ 13a) You mentioned your company has an online store - do you use any of the following ecommerce platforms? Please select all that apply.*
- a) Shopify
- b) BigCommerce
- c) Magento
- d) Salesforce Commerce Cloud (Demandware)
- e) WooCommerce
- f) commercetools
- g) Shopware
- h) Spryker
- i) VTEX
- j) SAP Commerce Cloud (Hybris)
- k) Oracle Commerce
- l) WIX
- m) Prestashop
- n) Big Cartel
- o) Square Online
- p) Ecwid
- q) HCL Commerce
- r) Open Cart
- s) Custom developed ecommerce platform (e.g. developed in-house)
- t) Other/Not sure/ None of these (please specify below)
Please select one or more options: MULTICODE
please specify*

SQ 13b) Which of those ecommerce platforms would you consider to be your primary platform?*
- a) Shopify
- b) BigCommerce
- c) Magento
- d) Salesforce Commerce Cloud (Demandware)
- e) WooCommerce
- f) commercetools
- g) Shopware
- h) Spryker
- i) VTEX
- j) SAP Commerce Cloud (Hybris)
- k) Oracle Commerce
- l) WIX
- m) Prestashop
- n) Big Cartel
- o) Square Online
- p) Ecwid
- q) HCL Commerce
- r) Open Cart
- s) Custom developed ecommerce platform (e.g. developed in-house)
- t) Other/Not sure/ None of these (please specify below)
Please select one option: SINGLE CODE
please specify*
Please select one option: SINGLE CODE

SQ 13c) When was the last time you migrated to a new ecommerce platform?*
- a) Within the last year
- b) 1 to 2 years ago
- c) 2 to 3 years ago
- d) 3 to 5 years ago
- e) Over 5 years ago
- f) I can't remember
Please select one option: SINGLE CODE

SQ 13d) Thinking ahead, when do you anticipate you will be looking to move to a new ecommerce platform?*
- a) Within the next year
- b) In 1 to 2 years
- c) In 2 to 3 years
- d) In 3 to 5 years
- e) In more than 5 years
- f) I don't know
Please select one option: SINGLE CODE

SQ 14a) If you mentioned your company has a physical retail location/s - do you use any of the following POS platforms? Please select all that apply.*
- a) Shopify Retail
- b) Square Retail
- c) Shopkeeper/Lightspeed
- d) Clover
- e) Vend
- f) Zeller
- g) Wix
- h) EPOS
- i) Talech
- j) Revel
- k) Erply
- l) PayPal Here
- m) Other/ Not Sure/ We don’t have a physical store (please specify below)
Please select one or more options: MULTICODE
please specify*

SQ 14b) Which of those retail POS platforms would you consider to be your primary platform?*
- a) Shopify Retail
- b) Square Retail
- c) Shopkeeper/Lightspeed
- d) Clover
- e) Vend
- f) Zeller
- g) Wix
- h) EPOS
- i) Talech
- j) Revel
- k) Erply
- l) PayPal Here
- m) Other/ Not Sure/ We don’t have a physical store (please specify below)
Please select one option: SINGLE CODE
please specify*

SQ 15a) What is your company’s total annual revenue in GBP?*
- a) Business is not currently generating any revenue
- b) Less than £79,999
- c) £80,000 to less than £199,999
- d) £200,000 to less than £399,999
- e) £400,000 to less than £799,999
- f) £800,000 to less than £8 million
- g) £8 million to less than £20 million
- h) £20 million to less than £40 million
- i) £40 million to less than £80 million
- j) £80 million or more
- k) Not sure
- l) Prefer not to answer
Please select one option: SINGLE CODE

SQ 15b) Of your total annual revenue, what percent would you estimate is generated by the following channels?
a) Physical retail location Open-ended box %*
b) Through an online store (e.g. your company’s branded website)*

SQ 16) How long has your company been operating?*
- a) Less than a year
- b) 1 - 2 years
- c) 3 - 4 years
- d) 5 to 10 years
- e) More than 10 years
- f) Not sure
- g) Prefer not to answer

SQ 17a) Finally, in the future (eg next time you assess commerce platform needs for your organization), would you consider Shopify?*
- Yes
- No
- I'm unsure
Please select one option: SINGLE CODE

SQ 17b) And why not?*
- a) Lack of features/complexity
- b) Pricing
- c) Awareness/ don’t know enough
- d) Lacks ability to customize to our needs
- e) WOM – haven’t heard good things
- f) Other (please advise below)
Please select one option or more: MULTICODE
Please specify*

Thank-you for the time you have taken to answer these screening questions – I would be grateful if you could confirm a few final details, and I will then send your (20 minute) interview link (subject to my client’s confirmation), so that we can receive your online feedback over the next few days.
Name*
Phone (inc international dialling code)*
Email*
Job Title*
Country*
What are your preferred dates and times for your 60 minute online conversation?
Earliest Date and Time*
Next Date and Time (if available)
Next Date and Time (if available)