Business Technology - Philips Forbes

Online screening questionnaire – Business Technology

Thanks!

Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed. Neither your name, nor the name of your organisation will be revealed to our client.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.

Can we proceed based on the above?*

Yes

No

Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

SQ 1) Are you, or is any member of your household, employed in any of the following?*

a) A software solution development company or software sales and integration company

b) A company developing applications or apps for computers or mobile devices for resale

c) An IT consulting services company

d) An advertising or public relations company

e) A media or publishing company that covers the technology industry

f) A market research company

g) None of these

Please select one or more options: MULTICODE

SQ 2) What is your current employment status? Are you …?*

a) Employed full-time, that is 30 or more hours per week?

b) Employed part-time, that is, less than 30 hours per week?

c) Some other situation?

Please select one option: SINGLE CODE

SQ 3) Is the organisation where you work …?*

a) Some form of a for-profit business, company or enterprise

b) A government agency, office or institution

c) Any sort of educational institution

d) A not-for-profit, charitable or religious organization

e) Don’t know/refused

Please select one option: SINGLE CODE

SQ 4a) How would you describe your company’s main area of focus or primary business activity?*

Please specify above: A few words / one sentence only

SQ 4b) What is your company’s main area of focus or primary business activity?*

a) Energy

b) Financial Services

c) Healthcare (not including Pharmaceutical)

d) Legal

e) Other

Please select one option: SINGLE CODE

SQ 5) What is the name of the company or organisation you work for?*

Please specify above: One word / name

SQ 6a) Considering all offices and locations worldwide, approximately how many people are employed full-time (30 hours or more per week) by your company?*

Please specify above: 6 digits maximum

SQ 6b) Considering all offices and locations worldwide, approximately how many people are employed full-time (30 hours or more per week) by your company?*

a) 1 to 299 employees

b) 300 to 1500 employees

c) 1500 or more employees

d) Don’t know / Refused

Please select one option: SINGLE CODE

SQ 7) Which of the following best describes your position level within your company?*

a) Owner

b) C-level executive

c) VP

d) Director

e) Manager

f) Individual contributor

g) I don’t know/Refuse to say

Please select one option: SINGLE CODE

SQ 8a) Please tell me your job title (as it appears on your business card)*

Please specify above: SINGLE WORD / TITLE

SQ 8b) Please tell me the department to which you belong*

Please specify above: SINGLE WORD / Department name

SQ 8c) Please briefly describe the type of work that you do at this organisation*

Please specify above: ONE OR TWO SENTENCES

SQ 9a) I’d like to learn more about your primary job role or occupation. I’m going to describe four activities. After I read each one, please let me know whether this is a primary activity - that is, the one on which you spend the majority of your time at work?*

a) Performing, overseeing, and or setting the strategy for I-T activities such as implementing, managing, and or providing end user support for devices, databases, networks, security solutions, L-O-B applications, cloud solutions, or other technology solutions.

b) Writing code or managing a team that writes code for software applications, websites, devices or services (please note that this refers to coding and not just writing scripts or queries)

c) Performing or overseeing data analysis, including running advanced algorithms or computerized models, to extrapolate data patterns that help support business decisions

d) Other – I spend the majority of my time on other non-technical activities

Please select one option: SINGLE CODE

SQ 10a) Approximately, how long have you held this position, at this company?

Please specify above: NUMBER OF YEARS / MONTHS

SQ 10b) Approximately, how long have you held this position, at this company?*

a) Less than 12 months

b) 12 months or longer

Please select one option: SINGLE CODE

SQ 11) In the past 12 months, have you influenced the purchase or use of any technology solutions or the selection of technology vendors for your company? By technology solutions we mean devices, software applications/tools, etc.*

a) Yes, I have influenced the purchase or the use of technology in my company

b) I don’t have any influence

Please select one option: SINGLE CODE

SQ 12) You mentioned that you have influenced the purchase or use of some technology solution(s) or the selection of technology vendors for your company. Please let me know the highest level of the company that you influenced. Was it…?*

a) The entire company

b) Multiple Teams or departments

c) A single team or department

d) Your immediate team

e) Yourself

f) I don’t know / refuse to say

g) Some other scope

Please select one option: SINGLE CODE

Please specify*

SQ 13) Which of the following productivity solutions, if any, are used within your organisation?*

a) Adobe Creative Cloud

b) Apple iWork

c) Google Suite (Docs, Sheets, Sides)

d) An installed, one-time purchase version of Microsoft Office, typically tied to the calendar year of it’s release, such as Office 2019

e) Microsoft 365/ Office 365

f) None of these

Please specify one or more above: MULTICODE

SQ 14) Switching gears a bit, the next series of questions will be related to low code / no code solutions. Low code / no code solutions allow those who aren’t professional developers to create applications or workflows with minimal coding by relying on visual tools and drag-and-drop functionality and enable professional developers to use these tools with their existing dev tools and to be more productive. For each category I mention, please tell me if you….?

1) Currently use a low code / no code solution within your company

2) Plan to deploy a low code / no code solution it in the next year or so

3) Have an interest in low code / no code solution, but no specific plans to implement

4) Have no interest in low code / no code solutions within your company

Please select one cell for each row: SINGLE “Click” (for each row)*

	1) Currently Use	2) Plan to deploy	3) Interested in	4) No plans to use	5) Don’t Know / Unsure
Analytics and Data Visualization eg Tableau, M/S Power BI, Google Analytics etc.
App Creation eg Appian, Mendix, Microsoft Power Apps etc.
Website Builder eg Power Pages, Squarespace, Webflow, Wix etc.
Workflow Automation eg Automate.io, Microsoft Power Automate, Zapier etc.
AI eg Create ML, Google AutoML, Microsoft Co-pilot etc.

SQ 15) Now, I’ll read you the list of the low code / no code solutions your company is planning to deploy. For each, please let me know which of the following statements best describes the actions your company has taken in relation to the deployment of the low code / no code solutions you mentioned. Would you say that you are…?

a) In the early stages, have recognized the need for these tools but have not yet begun to research options

b) Currently researching and evaluating options and/or conducting trials

c) In the final stages of implementation

d) Don’t know / refused

e) Something else

Please select one cell for each row: SINGLE “Click” (for each row)*

	a) Early	b) Evaluation	c) Final	e) Something else
Analytics & Data Visualisation eg Tableau, Microsoft Power BI, Google Analytics etc
App Creation eg Appian, Mendix, Microsoft Power Apps etc
Website Builder eg Power Pages, Squarespace, Webflow, Wix etc
Workflow Automation eg Automate.io, Microsoft Power Automate, Zapier etc
AI eg Create ML, Google AutoML, Microft Co-pilot etc

SQ 16) Now, I will read you the list of low / no code solutions that you mentioned you are currently evaluating or implementing. For each, please tell me which of the following statements best describes your role related to the purchase and selection of that solution. Have/did you…?

a) Participate in the research of available options

b) Evaluate the options and make recommendations**

c) Make decisions based on the research and recommendations**

d) Approve the decisions that are brought to you after research and recommendations have taken place**

e) None of these

Please select one cell for each row: SINGLE “Click” (for each row)*

SQ 17) Using a scale of 1 up to 5, where 1 means very unfavourable, and 5 means very favourable, what is your overall opinion of the following companies?*

Please select one cell for each row: SINGLE “Click” (for each row)

SQ 18a) Over the past 3 months, in what types of market research focus groups or one-to-one interviews, if any, have you participated in and been compensated for your time? what was / were the topic / s?*

Please specify above: TYPES OF FOCUS GROUPS / ONE-TO-ONE INTERVIEWS

SQ 18b) Please also categorise these previous focus groups / one-to-one interviews below ?*

a) No research participation in the last 3 months

b) Have participated in research focused about low code / no code solutions

c) Have participated in other research in the last 3 months

Please select one option: SINGLE CODE

SQ 19) Switching gears for a moment, I want to ask a totally open-ended question. Thinking specifically about low / no code solutions, what benefits will your organisation gain by implementing new solutions and tools?*

Please specify above: TWO OR MORE SENTENCES

SQ 20a) Thank-you for taking the time to answer these questions. Our client, a major technology company, is conducting one-to-one interviews with individuals like yourself on the topic of low code / no code tools. The interviews will be held during wc 18th or wc 25th March and will last 50 minutes.

Would you like to participate?*

1) Yes

2) No

Please select one option: SINGLE CODE

SQ 20b) Thank-you. As part of the discussion, we will be sharing information (both text and images) that you will need to read. Is there anything that would prevent you from participating?*

1) Yes

2) No

Please select one option: SINGLE CODE

SQ 20c) Finally, you’ll need a strong Internet connection and a computer with a working microphone to engage in the online session. Can you confirm that you will be able to meet these requirements?*

1) Yes

2) No

Please select one option: SINGLE CODE

Q20d) Great! Thank you for the time you have taken to answer these screening questions - we are interviewing during Monday 18th and Monday 25th March - could you advise of two or three suitable interview times, so that we can speak for up to 50 minutes when it’s mutually convenient*

Earliest Date and Time*

Next Date and Time (if available)

Thank-you - I would be grateful if you could confirm a few final details:

Name*

Job Title*

Job title of person you report to*

Phone (inc international dialling code)*

Email*

LinkedIn profile link

	1) Very Unfavourable	2) Somewhat unfavourable	3) Neutral	4) Somewhat favourable	5) Very favourable
Amazon
Google
Microsoft

Participate

More than one of these eg evaluate, decide & approve etc

None of these

Analytics & Data Visualisation

Chatbot Creation

Website Builder

Workflow Automation