Online screening questionnaire – Views about selecting on-site catering services (UK)

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Thanks!

Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed. Neither your name, nor the name of your organisation will be revealed to our client.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.

Can we proceed on the basis of the above?*

Yes

Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

SQ 1a) Does your company offer a catering service with an on-site kitchen?*

a) Yes

b) No

c) I don’t know

Please select one option: SINGLE CODE

SQ 1b) When was the last time that you participated in qualitative market research?*

a) Less than 3 months ago

b) Between 3 and 6 months ago

c) Between 6 months and 1 year

d) More than a year ago

Please select one option: SINGLE CODE

SQ 1c) What was the broad topic of research?*

a) Food & drink

b) The workplace

c) Finance / accounting

d) Technology

e) HR / employment

f) Other

Please select one option: SINGLE CODE

SQ 2) And are you?*

a) Male

b) Female

Please select one option: SINGLE CODE

SQ 3) Which of the following age categories do you fit within?*

a) Less than 20 years

b) 20 to 29

c) 30 to 39

d) 40 to 49

e) 50 to 55

f) 55 years or more

Please select one option: SINGLE CODE

SQ 4) We’re looking to receive feedback from people who work in a variety of different sectors – in which of the following industries do you work (NB This will probably be different from your job function)?*

a) Banking

b) Advertising / Communications / Public Relations

c) Market Research

d) FMCG / Food / Catering

e) Finance

f) Marketing / Sales / Innovation

g) Law firm / Legal

h) Fashion / Ready-to-wear

i) Health / Pharmaceutical industry

j) Press

k) Tech

l) Media

m) Sports coaching / Nutritionist

n) Other

Please select one option: SINGLE CODE

SQ 5) Thank-you – in which part of the UK are you based?*

a) London / Greater London / M4 Corridor

b) Manchester

c) Liverpool

d) Edinburgh

e) Glasgow

f) West Midlands

g) Other

Please select one option: SINGLE CODE

SQ 6) What is your current professional status?*

a) Student, apprentice, trainee

b) Permanently employed

c) Temporary work

d) Occasional work

e) Looking for a job

f) Housewife / Stay-at-home dad

g) Parental / sick leave

h) Retired

i) Other

Please select one option: SINGLE CODE

SQ 7) How long have you worked for your company?*

a) Less than one year

b) 1 to 5 years

c) 5 to 10 years

d) More than 10 years

Please select one option: SINGLE CODE

SQ 8) What is your profession?*

a) CEO

b) HR Manager / Director / VP

c) Financial Manager / Director / VP

d) Facility Manager /Director / VP

e) Web developer

f) Sales, business developer

g) Marketing Manager / Director / VP

h) Client Director

i) Other

Please select one option: SINGLE CODE

Thank-you – focusing now on your life at work and your catering service:

SQ 10) Does your company subsidise meals for employees?*

a) Yes

b) I don’t know

c) No

Please select one option: SINGLE CODE

SQ 12) How are employee meals paid for by your company?*

a) Subsidised

b) Commercial P&L

c) Free food

Please select one option: SINGLE CODE

SQ 13) Thank-you – and to what extent do you agree with the following statements?

	I don’t agree at all	Somewhat disagree	Somewhat agree	I totally agree
I am a decision-maker when it comes to choosing my company’s catering service
I am an influencer when it comes to choosing my company’s catering service
I am facing a strong need to attract and retain demanding employees in my company
Price is my #1 criterion when it comes to choosing a corporate catering service provider
I place value on quality of service and overall experience when choosing a corporate catering service provider

Please ‘click’ one box on each row: 5 ‘clicks’ in total

SQ 14) Which of these best describes the benefits of outsourcing catering services for your company?*

a) Outsourcing costs / saving costs and contributing to business profitability

b) Outsourcing expertise and delegating the management of the service

c) Partnering with an organisation to achieve specific goals such as solving business issues, enhancing employee experience / corporate image etc

Please select one or more options: MULTICODE

SQ 15) And which of these best describes the type of relationship you have with your catering service provider?*

a) Top to bottom – the provider implements and executes

b) Partnership – we’re buying the service and it’s management, are open to delegate (trust), and have flexibility

c) Synergy – involves collaboration, and building the service stogether

Please select one or more options: MULTICODE

SQ 17) To which supplier has the company you work for outsourced the management of the catering service?**

a) Lexington

b) Bennett Hay

c) Vacherin

d) The Good Eating Company

e) Houston & Hawkes

f) The Genuine Dining Co

g) Thomas Franks

h) Baxter Storey

i) I don’t know

j) Other

Please select one option: SINGLE CODE

Please specify*

SQ 18) And to what extent do you agree or disagree with the following statements?**

	I don’t agree at all	Somewhat disagree	Somewhat agree	I totally agree
A key business challenge for my company is to restore revenue (up to pre-pandemic levels)
A key business challenge for my company is to improve company efficiency and productivity
A key business challenge for my company is to address employee fatigue levels
A key business challenge for my company is to retain current talents
A key business challenge for my company is to attract new talents
A key business challenge for my company is to improve employee experience
A key business challenge for my company is to ensure wellness & wellbeing
A key business challenge for my company is to embed sustainability
A key business challenge for my company is to reduce waste and energy, carbon footprint
A key business challenge for my company is to use sustainable materials
A key business challenge for my company is to enable / encourage diversity and inclusion

Please ‘click’ one box on each row: 11 ‘clicks’ in total

Thanks – I would like to close by asking you to express yourself in a few different ways

SQ 19a) If you were a fictional character, who would you be, and why?*

Please tell me above

SQ 19b) Please also let me know about your latest restaurant experience – what did you like or dislike about it?*

Please advise above

SQ 20a) Thank you for the time you have taken to answer these screening questions - we will be interviewing from w/c 24th July onward - could you advise of two or three suitable interview times, so that we can speak for up to 50 - 60 minutes when it’s mutually convenient.*

Earliest Date and Time*

Next Date and Time (if available)

SQ 20b) Thank you - I would be grateful if you could confirm a few final details:

Name*

Job Title*

Job title of person you report to*

Number of employees who use the staff restaurant/cafeteria in your office building

Phone (inc international dialling code)*

Email*

LinkedIn profile link