Online screening questionnaire – Advertisers

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Thanks!

Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed. Neither your name, nor the name of your organisation will be revealed to our client.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.

Can we proceed based on the above?*

Yes

Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

SQ 1) When was the last time you participated in a market research study - e.g., a focus group, 1:1 interview, online digital diary, etc?*

a) Less than 3 months ago

b) 3-6 months ago

c) 7-12 months ago

d) Participated 12+ months ago

e) Never participated before

Please select one option: SINGLE CODE

SQ 2) Which of the following best describes your employment status?*

a) Work full-time (30 or more hours per week, including self-employed)

b) Work part-time (fewer than 30 hours per week)

c) Not employed

d) Retired

Please select one option: SINGLE CODE

SQ 3) And which of the following best describes your company?*

a) Advertising agency

b) Business that manufactures, distributes, or sells products

c) Business that provides services to customers (other than advertising)

d) Non-profit organization

e) Government organization

f) Digital publisher

g) Market research business

h) Social media company

i) Broadcast or television provider

j) None of the above

Please select one option: SINGLE CODE

SQ 4) Which of the following categories best describes the industry you work for?*

a) Automotive

b) Consumer packaged goods (eg food, beverages, cleaning products)

c) Education

d) Energy and utilities

e) Fashion (e.g., apparel, accessories, jewelry, watches)

f) Finance, banking, and insurance

g) Gaming

h) Healthcare products and services

i) Home and appliance

j) Home services and construction

k) Information systems (e.g info security, knowledge management, database management)

l) Media & Entertainment

m) Personal care and beauty

n) Pharmaceutical

o) Professional or B2B services (eg Accounting, Consulting, IT, Software)

p) Real Estate

q) Restaurants

r) Retail - Food & Beverage

s) Retail - Merchandise

t) Technology - Hardware

u) Technology - Internet / App

v) Technology - Software

w) Telecommunications

x) Transportation

y) Travel (eg hotel, air, rental cars, cruises)

z) Industrial products and services

aa) Other (please specify below)

Please select one option: SINGLE CODE

Please specify below*

SQ 5) Approximately how many people work at your company, across all locations?*

a) Less than 5 employees

b) 5 to 9 employees

c) 10 to 29 employees

d) 30 to 99 employees

e) 100 to 249 employees

f) 250 to 349 employees

g) 350 to 499 employees

h) 500 to 749 employees

i) 750 to 999 employees

j) 1,000 to 4,999 employees

k) 5,000 to 9,999 employees

l) 10,000 to 19,999 employees

m) 20,000 to 49,999 employees

n) 50,000 employees or more

Please select one option: SINGLE CODE

SQ 6) Which of the following are part of your current job function?*

a) Advertising / marketing, including media planning/buying

b) Client services / account management

c) Engineering

d) Finance or accounting

e) General management

f) Human resources

g) IT, IS or MIS

h) Operations

i) Communications planning

j) Sales

k) Public relations

l) Business owner

m) None of these

Please select one or more options: MULTICODE

SQ 7) And what is your exact job title?*

Please describe above

SQ 8) Which of the following types of spending decisions are you personally responsible for in your current job role, if any?*

a) Marketing and advertising

b) Business insurance

c) Employee benefits

d) Information Technology (IT) products and services

e) None of the above

Please select one or more options: MULTICODE

SQ 9) In the past 6 months, have you personally been involved in paid advertising budget decisions at your company for any of the following media channels?*

a) Digital display (eg on third-party websites excluding social media, retail media networks, and search)

b) Social media

c) Search

d) Online video

e) Mobile-only formats (eg In-app, SMS, geofencing)

f) Streaming TV / OTT / Connected TV

g) Retail media networks

h) Lead Generation sites

i) Newspaper / magazine - digital version

j) Newspaper / magazine - print version

k) Broadcast TV

l) Outdoor (e.g., billboard, public transit ads)

m) Radio

n) Podcast

o) None

p) Other (please specify below)

Please select one or more options: MULTICODE

Please specify below*

SQ 10) Thinking about your current role, which of the following advertising-related activities are you primarily responsible for?**

a) Regular usage of ad platform tools for campaign management, including buying

b) Regular usage of ad platform tools for monitoring and reporting on performance

c) Measuring campaign performance / effectiveness

d) Creative strategy (e.g. developing creative briefs, campaign ideas)

e) Creative production / execution (e.g. developing ad copy, visuals)

f) Channel strategy and activation (e.g. selecting channels, buying media)

g) Setting marketing / campaign objectives and KPIs

h) Other duties

i) None of the above

Please select one or more options: MULTICODE

SQ 11a) Which of the following digital paid advertising platforms does your company currently use?*

a) Amazon Ads

b) Google Ads (including YouTube Ads)

c) Meta Ads (including Facebook Ads, Instagram Ads)

d) Microsoft Ads

e) TikTok Ads

f) None of the above

Please select one or more options: MULTICODE

SQ 11b) Which of the following ranges best describes how much your company spends annually on your two highest spending advertising platforms? (If applicable, please consider your subsidiary or operating company rather than the parent company. And please refer to the entire company, not just the budget you personally manage).*

a) £0 - £1,999

b) £2,000 - £7,999

c) £8,000 - £11,999

d) £12,000 - £29,999

e) £30,000 - £64,999

f) £65,000 - £99,999

g) £100,000 - £139,999

h) £140,000 - £179,999

i) £180,000 - £249,999

j) £250,000 - £399,999

k) £400,000 - £599,999

l) £600,000 - £999,999

m) £1m - £2m

n) More than £2m

o) We don’t use Google Ads

p) I don’t know / can’t say

Please select one option: SINGLE CODE

SQ 11c) What are your two highest spend advertising platforms?

Please describe above

SQ 12a) Which of these tools or platforms do you personally use regularly (daily or weekly)?*

a) Meta Ads Manager

b) Google Ads/ Google Marketing Platform (GMP)

c) TikTok Ads Manager

d) Amazon Ads

e) Google Analytics

f) I don’t use any of these tools or platforms regularly

Please select one or more options: MULTICODE

SQ 12b) Which two do you use the most?*

a) Meta Ads Manager

b) Google Ads/ Google Marketing Platform (GMP)

c) TikTok Ads Manager

d) Amazon Ads

e) Google Analytics

f) I don’t use any of these tools or platforms regularly

Please select one or more options: MULTICODE

SQ 13) On average, how much is your company’s annual advertising budget (including digital, TV, print, etc.)? If applicable, please consider your subsidiary or operating company rather than the parent company. Please note this is the advertising budget for your entire company, not the budget you personally manage.*

a) £0

b) £1 - £3,999

c) £4,000 - £7,999

d) £8,000 - £11,999

e) £12,000 - £79,999

f) £80,000 - £199,999

g) £200,000 - £479,999

h) £480,000 - £799,999

i) £800,000 - £999,999

j) £1m - £1.99m

k) £2m - £3.99m

l) £4m - £11.99m

m) £12m - £19.99m

n) £20m - £39.99m

o) £40m - £69.99m

p) £70m - £99.99m

q) More than £100m

r) Don't know / Cannot say

Please select one option: SINGLE CODE

SQ 15) Thank you. And what level do you hold in your company?*

a) C-level (ie leadership over the entire company)

b) Head of a large division, group, product, or brand

c) Team leader for a small group, team, or specialist function

d) Manager (I don’t lead a team, but manage individuals)

e) Individual contributor (I’m a member of a team, but do not have any direct reports)

Please select one option: SINGLE CODE

SQ 16) Thank you. Finally, how much revenue did your company generate last year?*

a) Less than £80,000

b) £80,000 - £399,999

c) £400,000 - £824,999

d) £825,000 - £3.99m

e) £4m - £7.99m

f) £8m - £39.99m

g) £40m - £79.99m

h) £80m - £399.99m

i) £400m - £799.99m

j) £800m - £3.99bn

k) £4bn - £7.99bn

l) £8bn or more

m) I don’t know

Please select one option: SINGLE CODE

Thank you for taking the time to complete these screening questions. Please note that:

You will be paid to discuss observations about various ideas, concepts, and or products or services that will be disclosed during the Study.
You agree to keep strictly confidential all information (including but not limited to the ideas, concepts, marketing materials, and unreleased versions of a product or service) discussed during this Study for the two (2) year period starting on the date this Agreement is signed. Our client retains the right to pursue legal action if confidentiality is breached in any way.
You also agree that all information, concepts, inventions, intellectual property or ideas that are generated due to your participation in this Study belong solely to the Magnetic Collective LLC and/or its Client.
You have voluntarily provided confidential personal data to the Magnetic Collective LLC that may consist of name, address, consumer data, and/or business information (collectively “Personal Information”); and understand that this Personal Information may be used only for this Study and will not be released to any party not connected to this Study.
You understand and consent to audio and video recording during your participation in this Study; and understand that any still pictures, movie or voice recordings made during the interview may be used for research purposes only, and without any obligations to the Magnetic Collective LLC or their Client. Your anonymity will always be preserved.
You release the Magnetic Collective LLC and its Client from any claims based on this Agreement except for the obligations described in this Agreement. You certify that you are over the age of 18.

SQ 17a) Are you comfortable participating in this research?*

a) Yes, that’s fine.

b) No, I am not interested.

c) I don’t know - ask me again in a few days.

Please select one option: SINGLE CODE

Thank you. And with regard to a similar set of terms relating to GDPR, please note that:

You will be paid to discuss observations about various ideas, concepts, and or products or services that will be disclosed during the Study.
You agree to keep strictly confidential all information (including but not limited to the ideas, concepts, marketing materials, and unreleased versions of a product or service) discussed during this Study for the two (2) year period starting on the date this Agreement is signed. Our client retains the right to pursue legal action if confidentiality is breached in any way.
You also agree that all information, concepts, inventions, intellectual property or ideas that are generated due to your participation in this Study belong solely to the Magnetic Collective LLC and/or its Client.
You acknowledge that you have voluntarily provided sensitive personal data to The Magnetic Collective LLC that may consist of name, e-mail, place of employment, home address, consumer data, medical or lifestyle details, and/or business information (collectively “Personal Information”). Personally identifiable Information may be used only for this Study and will not be released to any party not connected to this Study. Personally identifiable information will be destroyed within twelve months of Study participation.
You understand and consent to audio and video recording during your participation in this Study. You understand that any still pictures, movie or voice recordings made during the interview may be used for research purposes only, and without any obligations to The Magnetic Collective LLC or their client. Your anonymity will be preserved at all times.
You release The Magnetic Collective LLC and its client from any claims based on this Agreement except for the obligations The Magnetic Collective LLC describes in this Agreement. You certify that you are over the age of 18.
You understand and consent to audio and video recording during your participation in this Study; and understand that any still pictures, movie, or voice recordings made during the interview may be used for research purposes only, and without any obligations to the Magnetic Collective LLC or their Client. Your anonymity will always be preserved.
You release the Magnetic Collective LLC and its Client from any claims based on this Agreement except for the obligations described in this Agreement. You certify that you are over the age of 18.

SQ 17b) Are you comfortable participating in this research?*

a) Yes, that’s fine.

b) No, I am not interested.

c) I don’t know - ask me again in a few days.

Please select one option: SINGLE CODE

Thank you for answering these questions - we’d like to consider inviting you to a 90-minute online focus group via Zoom on either Wed, Nov 5 (between 6 - 7:30pm), or Thurs, Nov 6 (between 7:30 - 9pm), and should be getting back to you shortly

Thank-you - I would be grateful if you could confirm a few final details:

Your Name*

Your exact Job Title*

Job title of person you report to*

Company name*

Phone (inc international dialling code)*

Email*

LinkedIn profile link