Online screening questionnaire – Digital, Marketing, Product & Tech Leaders

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Step 1 of 19

Thanks!

Just before we start, I would like to reassure you that any information you provide us with will be treated as confidential, and we will always hold the information you give securely, and delete it when no longer needed. Neither your name, nor the name of your organisation will be revealed to our client.

We conduct all studies in accordance with the UK Market Research Society Code of Conduct and, if you no longer wish to take part in the research, you can tell your interviewer at any time, and we will stop our conversation.

Can we proceed based on the above?*

Yes

Thank-you for the time you have taken to review this discussion – I will contact you about different projects in the future, if this is of interest to you?

SQ 1) Which country do you work from? (If you spend time in multiple countries please select the one that is classified as your base in your employment contract. If you are under a "remote contact" then select the country you are currently based)?*

a) United Kingdom

b) United States of America

c) Europe (excluding UK)

d) Other

Please select one option: SINGLE CODE

SQ 2) And which of the following best describes your current working status?*

a) Working full time - working 30 hours per week or more

b) Working part time - working up to 29 hours per week

c) Not working but seeking work or temporarily unemployed or sick

d) Not working and not seeking work

e) Student

f) Retired on a state pension only

g) Retired with a private pension

h) Housewife / househusband

i) Full time carer

Please select one option: SINGLE CODE

SQ 3) Within your business / the business you work for, which (if any) of the following activities do you have responsibility for?*

a) Marketing

b) Finance management, accounting and / or payment administration

c) Human Resources

d) IT

e) Digital Strategy

f) Product Management

g) Tech Strategy

h) Operations / Production

i) Sales / Business Development

j) None of these

Please select one option: SINGLE CODE

SQ 3b) Within your business / the business you work for, which other activities (if any) do you have responsibility for?*

a) Marketing

b) Finance management, accounting and / or payment administration

c) Human Resources

d) IT

e) Digital Strategy

f) Product Management

g) Tech Strategy

h) Operations / Production

i) Sales / Business Development

j) None of these

Please select one option: SINGLE CODE

SQ 4a) Could you please share your (Marketing Leader) job title?*

a) Chief Marketing Officer

b) SVP of Marketing

c) Head of marketing

d) VP of Marketing

e) Director of Marketing (+ Senior Director)

f) Director/Head of Marketing Operations (+ Senior Director)

g) Director, Campaign Management (+ Senior Director)

h) VP of Content

i) VP of Content Operations

j) VP of Content Marketing

k) Other

Please select one option: SINGLE CODE

Please advise below*

SQ 4b) Could you please share your (Digital Leader) job title?*

a) Chief Digital Officer

b) Head of Digital

c) VP of Digital

d) Director of Digital Strategy (+ Senior Director)

e) Digital Marketing Director (+ Senior Director)

f) Senior Digital Strategist

g) Digital Optimization Director

h) Digital Experience Director

i) Digital Analyst

j) Experimentation Analyst

k) Data Analyst

l) Other

Please select one option: SINGLE CODE

Please advise below*

SQ 4c) Could you please share your (Product Leader) job title?*

a) Chief Product Officer

b) VP of Product

c) Director of Product (+ Senior Director)

d) Senior Product Manager

e) Product Manager

f) Product Owner

g) Product Director, Experimentation

h) Data Analyst

i) Other

Please select one option: SINGLE CODE

Please advise below*

SQ 4d) Could you please share your (Tech Leader) job title?*

a) Chief Technology Officer

b) Chief Information Officer

c) Systems architect

d) Other

Please select one option: SINGLE CODE

Please advise below*

SQ 5a) Approximately how many full-time or part-time employees (including yourself) does your business currently employ?*

a) Less than 50

b) 50 to 249

c) 250 to 999

d) 1,000 to 3,999

e) 4,000 to 6,999

f) 7,000 to 9,999

g) 10,000 or more

h) Don’t know

i) Prefer not to say

Please select one option: SINGLE CODE

SQ 5b) Approximately how many people in your company have decision-making responsibilities for:

a) Marketing

Please advise above

b) Tech

Please advise above

c) Product

Please advise above

SQ 6) Approximately what was the turnover of your business during the most recent financial year? By turnover, we mean the annual sales or revenue achieved by your business before expenses or tax. If you are not sure, please just give us a broad estimate?*

a) £500k-£30 mil

b) £31 mil-£50 mil

c) £51 mil- £100 mil

d) £101 mil-£200 mil

e) £201 mil-400 mil

f) £401 mil-£500 mil

g) Over £500 mil

Please select one option: SINGLE CODE

SQ 7) Which sector does your business operate in? If your business operates within more than one sector, please tell us the sector it primarily operates within?*

a) Banking

b) Insurance

c) Healthcare

d) Software

e) Retail

f) Environmental

g) Construction

h) Education

i) Property & Real Estate

j) Other

Please select one option: SINGLE CODE

SQ 8) Which, if any, of the following software providers has your business used in the past/are currently using to support with marketing and analytics?*

a) Optimizely

b) Adobe

c) VWO

d) Dynamic Yield

e) AB Tasty

f) Convert.com

g) LaunchDarkly

h) Split.io

i) Mixpanel

j) Heap Analytics

k) We do not use any software within our business for marketing or analytics

l) Other

Please select one option: SINGLE CODE

Please advise above*

SQ 9) And which of these, if any, would you never consider using?*

a) Optimizely

b) Adobe

c) VWO

d) Dynamic Yield

e) AB Tasty

f) Convert.com

g) LaunchDarkly

h) Split.io

i) Mixpanel

j) Heap Analytics

k) None of these

Please select one option: SINGLE CODE

TECH QUESTIONS

Thank-you - we would like to consider inviting you to take part in this research so need to check a few details:

T1 Would you say you are ‘fairly’ to ‘very confident’ about using a computer / technology?*

a) Yes

b) No

Please select one option: SINGLE CODE

T2 Do you have a Desktop or Laptop computer, as you will need one to take part in this session? The session cannot take place on a smartphone, tablet or iPad.*

a) Yes

b) No

Please select one option: SINGLE CODE

T3 Does your Desktop/Laptop have a working built-in webcam/camera AND a working microphone?*

a) Yes

b) No

Please select one option: SINGLE CODE

T4 For the session, you will be required to connect to the moderators via MS TEAMS. Are you willing and able to do this?*

a) Yes

b) No

Please select one option: SINGLE CODE

T5 Do you have a steady, strong internet connection?*

a) Yes

b) No

Please select one option: SINGLE CODE

T6 You will need to be in a quiet environment during the course of the interview where you will not be interrupted. Are you able to do this?*

a) Yes

b) No

Please select one option: SINGLE CODE

T7 You will need to log in 5 -10 mins before the session to ensure that there are not technical issues so the session can start on time. Are you happy to do this?*

a) Yes

b) No

Please select one option: SINGLE CODE

Thank-you - if you are selected, you will not be asked to reveal any confidential or market-sensitive information. No salesperson from our client would contact you as a result of your participation. However, acceptance to participate is on the condition that you would be happy for standard GDPR, Consent & Recontact ‘permissions’.

Please advise here to indicate your acceptance of these conditions.

GDPR, CONSENT & RECONTACT

G1 The market research session will be recorded. Please be assured that these recordings are only ever used for the purposes of analysis and presentation of the findings and may be shared with the client?*

a) Yes

b) No

Please select one option: SINGLE CODE

G2 Do you agree to the session being audio recorded?*

a) Yes

b) No

Please select one option: SINGLE CODE

G3 Do you agree to the session being filmed?*

a) Yes

b) No

Please select one option: SINGLE CODE

G4 Do you consent to the recordings being shared with our client?*

a) Yes

b) No

Please select one option: SINGLE CODE

G5 Do you consent to the recordings being shared with our partners e.g transcription/translation agencies etc?*

a) Yes

b) No

Please select one option: SINGLE CODE

G6 Prior to the discussion, you may be asked via email or by signing a consent/NDA form about consent to BEING RECORDED, SHARING RECORDINGS WITH OUR SUPPLIERS, and CONFIDENTIALITY. Are you willing to do this?*

a) Yes

b) No

Please select one option: SINGLE CODE

G7 I must also express that by participating in this research anything disclosed during the course of the discussion should not be discussed with anyone outside of the discussion environment. Are you willing to do this?*

a) Yes

b) No

Please select one option: SINGLE CODE

G8 I need to add that anything you say will remain confidential and non-attributable - is that OK?*

a) Yes

b) No

Please select one option: SINGLE CODE

G9 If Savanta needed to contact you again specifically regarding this research study, do you give your consent for this?*

a) Yes

b) No

Please select one option: SINGLE CODE

G10 You may be contacted by us for validation purposes - do you give consent for this?*

a) Yes

b) No

Please select one option: SINGLE CODE

G11 We will store your information including contact details for 3 months for quality control purposes and to monitor previous participation. After 3 months the information that you have given us will be securely destroyed. Do you give your consent for this?*

a) Yes

b) No

Please select one option: SINGLE CODE

G12 Finally, further details on our privacy policy can be viewed at

APPOINTMENT

Thanks - we will be interviewing up until Friday 18th July - could you advise of two or three suitable interview times (preferably after 15, 30, 45 mins or on the hour), so that we can speak for up to 45 minutes when it’s mutually convenient.*

Earliest Date and Time*

Next Date and Time (if available)

SQ 10b) Thank-you, I would be grateful if you could confirm a few final details:

Your Name*

Your exact Job Title*

Job title of person you report to*

Company name*

Phone (inc international dialling code)*

Email*

LinkedIn profile link